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Consumer Electronics Accessories Affiliate Program

Consumer Electronics Accessories Affiliate Program

ChallengeAmazon announced large reductions in the commission rates of its affiliate program. The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%. To mitigate losses, websites...

Subscription Brand Gains 435% Increase In Enrollments

Subscription Brand Gains 435% Increase In Enrollments

ChallengeA subscription brand enlisted the services of Gen3 Marketing to help increase enrollments through affiliate marketing. Before Gen3, the program had been significantly scaled back. Most lower funnel partners were removed, leaving only 26 active, high-quality...

Jewelry Affiliate Program​

Jewelry Affiliate Program​

ChallengeGen3 wanted to increase this ethically-sourced diamond jewelry business brand's awareness through Find Your Influence, a self-managed online portal that allows brands to connect with influencers and have their products placed.​ They selected to open an...

Paula’s Choice: A Turnaround Story

Paula’s Choice: A Turnaround Story

ChallengePaula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a...

Home Depot:  Driving Affiliate Revenue Growth with a Flat Budget

Home Depot: Driving Affiliate Revenue Growth with a Flat Budget

ChallengeHome Depot came to Gen3 with a simple, yet difficult, challenge — Develop a program that could support revenue growth with 0% budget growth YoY.ActionGen3 developed a 4-pronged approach to cost-savings:1. Restructured the baseline, moving to a tiered...

Lorex: Orchestrating 200% Growth with Deep Dive Analysis

Lorex: Orchestrating 200% Growth with Deep Dive Analysis

ChallengeLorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe. They came to Gen3 looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate...

Chavez for Charity: Driving 900% Growth with Cross-Channel Tactics

Chavez for Charity: Driving 900% Growth with Cross-Channel Tactics

ChallengeChavez for Charity is a jewelry collection created by fashion jewelry designer Julie Marie Chavez. Chavez reached out to Gen3 for support managing all aspects of its digital marketing strategy. Gen3 was also asked to play an integral role in eCommerce and web...

FreshDirect: A Geo-targeted Loyalty Drives New Customer Growth

FreshDirect: A Geo-targeted Loyalty Drives New Customer Growth

ChallengeFresh Direct is a popular food-delivery service in the United States that is geographically concentrated within a specific part of the country. The brand places a high focus on acquiring new customers, so the program is set up to commission on only new net...

Chicco: A New Amazon PPC Approach Drives 10X Growth

Chicco: A New Amazon PPC Approach Drives 10X Growth

ChallengeChicco’s Amazon advertising program was showing limited growth in early 2019, and they asked Gen3 to address their growing concerns. The challenge was to seek new ways to increase efficiencies and grow the topline while sustaining and reducing costs....