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Paid Media Services

Get unmatched expertise and next-level results for your paid media campaigns

Change the way you think about advertising your business with paid media campaigns managed by the team at Gen3 Marketing.

What is paid media?

Paid media digital marketing campaigns emphasize sponsored placements. These placements can be targeted by platform and include the most popular platforms and websites: Google, Microsoft, Amazon, Facebook, Instagram, Twitter, and LinkedIn.

Sponsored content is effective at reaching your target audience wherever they are on the web. From social networks and search engines to online marketplaces, the best paid media campaigns will get your brand seen. Our team will make sure that these campaigns are properly optimized for success.

Why is paid media important?

Paid media campaigns put your business in front of your customers wherever they’re spending their time online.

According to HubSpot, “ad placement and audience targeting are the top optimization tactics used by advertisers today.” Whether you want to grow brand awareness, drive traffic, or boost conversions, paid media services are a powerful way to meet these goals.

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What paid media services are available?

Our marketing team can leverage the most effective types of media to reach audiences ready to buy your products or services. Gen3 Marketing’s paid media services include:

Paid Search (SEM/PPC Management)

Increase your visibility in search engine results pages (aka, SERPs). We’ll manage PPC campaigns across all major platforms. This includes Google (AdWords & PLAs), Bing, YouTube, and more.

Display Advertising (Programmatic Display)

Traffic display media across targeted programmatic and private ad networks. Have eye-catching ads presented to target customers on the sites they frequent in real time.

Social Media (Paid Social)

Designing social media accounts and profiles while managing paid and targeted social media ads across all major platforms. From LinkedIn to Twitter and everything between, Gen3 has you covered.

Marketplace Advertising

Place targeted, sponsored product ads on the largest marketplaces, including Amazon.  Our team is experienced in driving scalable revenue growth while sustaining ACoS goals.

How can Gen3 Marketing support my paid media marketing efforts?

We know you’ll want to stay updated on your campaign’s performance. This is why we’ll provide you with regular, easy-to-understand analytics for your account. Our aim is to make it simple to identify what’s working in your campaign. This is in addition to any opportunities we find to further improve your ROI.

Developing an effective multi-channel strategy within your budget.
Managing Google Ads and Microsoft Ads (i.e., Bing Ads) campaigns.
Implementing paid social media advertising.
Optimizing landing pages for your ads around your target audience.
Managing your company’s remarketing and retargeting campaigns.
Managing your comparison-shopping engine (CSE) campaigns.
Performing multivariate (A/B) testing on your campaigns.
Tracking conversions and analyzing your ad performance.

Why choose Gen3 Marketing for your paid media campaigns?

We’re committed to your success. The paid media experts at Gen3 Marketing will manage all aspects of your campaigns, from planning and execution to analysis and refinement. Generate qualified leads and attract more customers who are looking to buy today. Gen3 Marketing can make it happen. We get shoppers to see your brand, visit your website, and come back again and again.

Whether you have an existing digital advertising program or are looking to build a new one from scratch, we can help. Our certified professionals will examine your goals to create an Internet advertising strategy that meets your company’s unique needs. It takes time, experience, and an understanding of how consumers shop online to maximize the success of any paid media strategy. This is where our team shines.

What makes Gen3 different from other paid media agencies?

As your partner, we’ll work as an extension of your team and will integrate seamlessly with how your organization operates. Gen3 strives to develop strategies that represent your brand and tell your story to the target audience. We excel at data utilization but, more importantly, can rationalize why it matters to your business. This makes it easier for you to guide and plan for growth.

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Ready to get started?