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Home Case Studies Iconic Musical Equipment Brand’s Affiliate Program​ By Gen3 Marketing Posted on Jan 17, 2024

Challenge

The world’s most iconic trusted name in music’s mission is to reach and serve players at every stage from new players to the world’s most acclaimed artists.

For this campaign, the brand was looking to partner with musicians and creators to share a Series lineup and encourage their audience to start their own musical journey with authentic sound and style.

Solution

In our team’s endeavor to raise awareness and enhance engagement, we carefully chose five creators for product seeding.

Influencers were tasked with creating content for Instagram, TikTok and YouTube —a central campaign element involved demonstrating the brand’s guitar features through live playing.

Results

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216K
total impressions
Agency Awards Background Circle
28.6K
total engagements
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13.22%
average engagement rate

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