877-258-4199 info@gen3marketing.com
Home Case Studies Impactful Resurgence in Fashion Retail: From In-House Management to 306% Yearly GrowthGen3 Marketing Logo - Light Blue Background By Gen3 Marketing Posted on Jan 25, 2024

Impactful Resurgence in Fashion Retail: From In-House Management to 306% Yearly Growth


Growth in Year-over-Year performance on the first year.


Year-over-Year growth on the second year, maintaining momentum.


A leading fashion apparel and footwear retailer faced the challenge of expanding their online presence and market share in a highly competitive digital landscape. Previously managing their affiliate program in-house, they teamed up with Gen3 to overhaul their strategy. The goal was to amplify their brand, reach new customers, and achieve aggressive growth goals in a bustling online space.


Gen3 initiated with a comprehensive gap analysis, identifying key areas for improvement across various affiliate verticals like loyalty, deal, niche, and search. Capitalizing on long-standing industry relationships, they rapidly communicated the new partnership, ensuring swift activation and wider exposure for the retailer. Gen3 also revamped publisher communications, elevating the retailer’s commitment to the affiliate channel and garnering increased exposure. Rigorous screening removed publishers engaging in unethical practices, ensuring a clean, cost-effective program. Strategic compensation adjustments, based on prior Gen3 tests and careful new evaluations, redirected funds to publishers driving top-funnel traffic, boosting overall incrementality without increasing program costs.


The collaboration between Gen3 and the retailer has been a story of unparalleled success. It led to meteoric program growth, establishment of robust long-term relationships, and adaptive strategies to navigate an ever-changing market. The partnership consistently met and exceeded aggressive, year-over-year growth targets.

  • First Year: An astonishing 306% growth in Year-over-Year (YoY) performance.
  • Second Year: Maintained momentum with a significant 38% YoY growth.

More case studies

Looking for OPM Pros?

Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.

Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.

Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.