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Home Case Studies Fashion Apparel & Footwear Existing Affiliate Program By Gen3 Marketing Posted on Jan 25, 2024

Opportunity

Gen3 took over management of an existing retailer’s affiliate program, previously managed in-house.​ In order to meet this retailer’s aggressive program growth goals, and secure additional market share in an increasingly crowded online space, Gen3 collaborated with the advertiser to develop a strategy that best amplified their brand messaging to reach new customers.

Solution

  • Gen3 immediately ran a gap analysis against its in-house database to identify publisher gaps across key affiliate verticals (loyalty, deal, niche, search) and leveraged long-time relationships to quickly spread the word of the Client/Gen3 collaboration (to secure quick launch, activation, and exposure for the retailer).​
  • Noting a history of infrequent publisher communication, Gen3 increased the cadence of both program-wide and one-to-one communications, helping establish the retailer as a brand truly committed to the affiliate channel (and securing additional exposure as a result)​
  • Gen3 also noted some active publishers with a history of trademark squatting, cookie-stuffing, and other black-hat tactics and quickly removed them from the program (ensuring an above-board program with the added benefit of reduced program costs).​
  • Through leveraging learnings from previous Gen3 compensation testing (followed by a few careful tests of our own), the retailer was able to strategically reduce select publisher compensations in a manner that did not affect topline in a meaningful way. These dollars were reallocated towards publishers that proved to historically drive top-funnel traffic, creating overall incrementality with no additional program costs.

Results

Since onboarding, Gen3 and the retailer have worked together to tremendous mutual success, showing meteoric program growth, establishing long-term relationships, and consistently adapting program strategy to meet the needs of an ever-evolving channel. The growth goals have remained constant and consistently aggressive throughout the partnership, and Gen3 has continuously provided tactics to exceed expectations and surpass YoY goals.

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306%
YoY Growth (Year 1)
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38%
YoY Growth (Year 2)
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63%
YoY Growth (Year 3)

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Looking for OPM Pros?

Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.

Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.

Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.