Clearance Mastery: Gen3 Catalyzes Apparel Inventory Liquidation with Stellar 984% YoY Sales Surge

945%
Increase in daily revenue.
1,006%
Increase in clicks.
1,150%
Increase in orders.
CHALLENGE
A household baby and juvenile product brand enlisted Gen3 Marketing to launch an Amazon Advertising program aimed at increasing efficiencies and growing their topline revenue while managing or reducing costs. Despite Amazon’s strength as a reseller for the brand, there was a need to address certain product categories that were consistently underperforming.
THE GEN3 APPROACH
Gen3 employed a fresh, structured strategy to foster revenue growth in these underperforming categories. The tactic included layered campaign structures and bidding automation to scale keyword reach effectively and manage queries more efficiently. The strategy began with an automated discovery campaign for identifying relevant queries and continued with testing and optimization across keyword targets.
THE RESULTS
Pre-Test Performance (60 days prior to strategy implementation):
- $220 in daily revenue
- ACoS (Advertising Cost of Sale) of 13.8%
- 60 clicks
- 4 orders
Post-Test Performance (60 days post-strategy implementation)
- $2.3K in daily revenue, a +945% increase
- ACoS reduced to 5.8%
- 604 clicks, a +1,006% increase
- 50 orders, a +1,150% increase
More case studies
Driving 50% Revenue Growth for an Online Appliance Retailer with SEO and PR
Driving 50% Revenue Growth for an Online Appliance Retailer with Performance PR38%Orders Increase (YoY)51%Revenue Growth33%Conversion Rate ImprovementThe ChallengeAn online appliance retailer specializing in home and garden products faced a unique...
AI-Powered Affiliate Marketing Campaign Generates $1.2M Revenue for a Nutrition-Focused Brand
AI-powered affiliate marketing campaign generates $1.2M revenue for a nutrition-focused brand.+$1.2M in Revenue Showcasing the campaign’s significant growth impact+2,000 New Customers Acquired through precision targeting and optimized strategies+5x...
How an Influencer Marketing Strategy Helped a Home Décor Brand Achieve $260K ROI and 1.5M Views
How an influencer marketing strategy helped a home décor brand achieve $260k Roi and 1.5m views.+1.5MViews Across Campaign Content19.3MInfluencer Followers Reached$260KROI in Six MonthsThe ChallengeThis boutique premium home décor brand, known for...