118% Revenue Surge: Mastering Affiliate Diversification
![Two young children sitting on a curved board with a rainbow base.](https://gen3marketing.com/wp-content/uploads/2024/01/in-house-to-gen3-managed-affiliate-program-thumbnail.jpg)
118%
Revenue goal achieved.
79%
Increase in revenue during placement periods.
25%
Improvement in ROAS.
CHALLENGE
A children’s clothing brand faced a pivotal moment, aiming to expand their affiliate program. Relying heavily on their top 10 publishers for 91% of their demand, the brand struggled with internal limitations in managing their program, making it challenging to recruit, optimize, and communicate effectively with new publishers. Additionally, they encountered difficulties in navigating their existing affiliate platform.
THE GEN3 APPROACH
THE RESULTS
- Achieved an impressive 118% of the annual revenue goal.
- Sent out 124 newsletters throughout the year, a significant increase from the previous four.
- Revenue during placement periods surged by 79%.
- The number of click-active partners rose by 84% YoY.
- Reduced top 10 publisher contribution to 81%, diversifying the program.
- Enhanced cost efficiency with a 26% increase in revenue, while maintaining the same spending, resulting in a 25% improvement in ROAS.
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