877-258-4199 info@gen3marketing.com
Home Case Studies In-House to Gen3 Managed Affiliate Program By Gen3 Marketing Posted on Jan 26, 2024

Challenge

A children’s clothing brand was looking to grow and scale their affiliate program at a more efficient rate.​ A reliance was built on the brands top publishers, with 91% of the demand being driven tied to the top 10 publishers within the program. ​

With having the program being managed in-house, the brand contacts were finding it difficult to recruit, optimize and communicate with publishers given internal bandwidth.

There were also challenges experienced in navigating the affiliate platform being used.

Solution

Upon onboarding, our immediate focus shifted toward restructuring the program. A segmented commission structure tailored to publisher type was implemented, with 400+ publisher applications reviewed and 80+ new quality publishers approved into the program based on site aesthetics, content relevancy, and post frequency.

Additionally, a comprehensive placement strategy was presented, focusing on partners who were under-indexing within the program in comparison to other brands in the Gen3 portfolio.​

Various reporting was also built to assist both teams in making data-based decisions moving forward. These included the establishment of a weekly reporting template that highlighted both successes and challenges experienced throughout the week, a weekly benchmarking report showcasing the performance of publishers within the program compared to other brands in the Gen3 portfolio, and a placement performance tracker designed to guide the brand in making strategic decisions on securing future placements, further improving program efficiencies.​

Results

With Gen3’s involvement, the affiliate channel not only met but exceeded the brand’s revenue target, achieving an impressive 118% of the annual goal. This success was attributed to Gen3’s extensive knowledge of affiliate platform tools and reporting suites, strong relationships with publishers, industry knowledge, and years of benchmarking data. A series of program wins played a significant role in contributing to the attainment of the demand goal including:

Enhanced Communication

124 newsletters were sent out throughout the year whereas prior to Gen3’s involvement, only 4 were distributed.

Placement Execution

Revenue driven during placement periods increased by 79%.

New Partner Activation

The number of click active partners increased by 84% YoY.​

Program Diversification

Top 10 publisher contribution netted out at 81%, down 8% over the prior year.​

​Cost Efficiencies

While revenue improved by 26%, spend remained flat with ROAS improving by 25% over the prior year.

See more case studies

Content-Centric Approach Overcomes Promotional Constraints

Content-Centric Approach Overcomes Promotional Constraints

OpportunityA strategy shift among a national children’s brand softened the available discounts used for the previous cadence of offers, which started to drive a YoY affiliate decline.​ The retailer was faced with promotional constraints which limited the number of...

Creating New Commission Structure to align Clients Goals

Creating New Commission Structure to align Clients Goals

ChallengeIntense competition in the LLC & Business Formation vertical led our client's top affiliates to consistently demand higher commissions, as competitors sought to lure them with higher rates. Despite our client offering a highly competitive commission rate...

Fashion Apparel & Footwear Existing Affiliate Program

Fashion Apparel & Footwear Existing Affiliate Program

OpportunityGen3 took over management of an existing retailer’s affiliate program, previously managed in-house.​ In order to meet this retailer’s aggressive program growth goals, and secure additional market share in an increasingly crowded online space, Gen3...

Looking for OPM Pros?

Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.

Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.

Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.