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Affiliate Marketing

Gen3 Marketing is the largest independent affiliate marketing agency in the world. That’s no coincidence. We’ve spent decades refining our approach to affiliate program management.

Our affiliate agency services are fine-tuned to yield meaningful growth and massive returns on your investment. Contact us for the quickest path to affiliate marketing success.

The best affiliate programs start with Gen3

Trust in decades of affiliate industry leadership to boost sales, generate leads, and promote your brand.

How do we do it?

Our affiliate managers have a multi-disciplinary skillset. We’re experts who understand how the rest of the digital marketing ecosystem influences the affiliate channel.

We use this knowledge, data-backed strategy, and a wide pool of high-quality publishers to optimize your program. Our team will:

  • Align affiliate campaigns with your business goals.
  • Tailor custom affiliate solutions specific to your brand or industry.
  • Create the perfect affiliate program for your company.

In other words, as the market evolves, so will your strategy. From improving conversion rates to building brand awareness, we can amplify your program to meet any objective.

Maximize your affiliate program’s ROI

Exclusive Data

Our scale grants us access to years of proprietary market data that other affiliate agencies can’t provide. This data translates into best-in-class relationships with publishers and networks. The outcome is an even bigger return on your affiliate investment.

Buying Power

Gen3 Marketing clients have unrivaled buying power. We do business with more publishers than any other affiliate agency in the world. As a result, our experts drive over $2 billion in annual client revenue with an average 10:1 return on ad spend (ROAS).

Account Team

Size and experience matter. With over 130 affiliate specialists led by many of the industry’s most tenured professionals, we bring unmatched talent and expertise to every program we manage.

Affiliate management services for your industry

We’ve found success for clients in practically every niche and can serve brands in nearly any industry, including:

We have a broad, data-backed perspective across dozens of industries and hundreds of clients. This helps us find the best opportunities for your brand. Tap into our expansive knowledge base to get a better ROI without costly, time-consuming trial and error.

Expanded services to take your affiliate program further

Performance PR

Grow brand awareness in a big way. Get your products or services featured in the world’s largest, most engaged publications. Performance PR is one of the most powerful ways to drive sales and traffic in the modern digital landscape.

Amazon Affiliate

Unlock the full potential of Amazon affiliate. Our team leverages our profound expertise to drive more traffic, improve product visibility, and increase Amazon marketplace sales.

Publisher Development

Our dedicated publisher development team specializes in attracting high-quality affiliates. This results in the flexibility to engage the right partners at the right time to maximize your program’s success.

Award-winning Affiliate Marketing Services

Gen3’s leadership has decades of affiliate experience, dating back to the earliest days of the dot-com boom.

Our experts have led hundreds of clients to success, championing businesses through a rapidly evolving digital landscape. Through careful planning and incisive testing, we’ve earned a track record that shines brighter than any other agency in the space.

This experience feeds directly into your brand’s affiliate marketing strategy. Our depth of knowledge and wealth of understanding come from time-tested, award-winning methods unique to Gen3.

The Right Choice for Any Business, big or Small

We got our start as an affiliate marketing agency. It’s still the cornerstone of our achievements, and we haven’t forgotten what it took to get us where we are today.

With Gen3, you get the scale of a global digital agency with the nimble support of a much smaller company.

As your affiliate management agency, we function as a direct extension of your organization. Our experts immerse themselves in your processes and business culture, engaging your team directly at every stage.

Cuisinart Logo

“The Gen3 Affiliates team is a joy to work with. They are proactive, organized, and always have a great energy. We were able to launch our affiliates program right before our key Q4 season and saw strong returns almost right away. I can always trust the team to come to the table with new optimizations ideas and ways to improve our return on ad spend.”

Joyce Tse
Digital Marketing Manager

Tails.com Logo

“Working with the team at Gen3 has felt like an extension of our internal team. Whenever opportunities come up, we work on them collaboratively whilst also being able to use their expertise in the field. It’s great being able to catch up with them at industry events and in person meetings, too.”

Lucy Whitear
Performance Marketing Executive

Nutribullet Logo

“We have been working with Gen3 for a number of years and have seen some amazing results. The team always suggests great ideas on how we can achieve growth, and we have since onboarded our multiple other brands to the platform.”

Lucas Dyson
Ecommerce & Digital Marketing Manager
High Street TV & Nutribullet

Affiliate Marketing FAQ

What is affiliate marketing?

Affiliate marketing is a cost-effective, performance-based marketing channel. With affiliate marketing, publishers earn a commission by partnering on the promotion of said brand. Here’s how affiliate marketing works: Publishers and content creators (i.e., affiliates) typically use an affiliate link in their marketing of promoted products or services. In some cases, customers may use an coupon code exclusive to the affiliate. Affiliates then receive payouts when customers complete specific actions. It doesn’t always have to be a purchase. Conversions can be based on your individual goals and KPIs, including:
  • Traffic
  • Leads
  • Signups
  • Downloads
Two keys to affiliate channel success are quality landing pages and content (i.e., blog posts, articles). These should be naturally relevant to the brand’s target audience or a company’s products.

Why is affiliate marketing important?

Even if you’re selling the best products at the best prices, qualified buyers won’t find you by accident. That’s why you need an affiliate marketing program. Affiliate marketing strategies can generate the qualified traffic you need to create a sustainable return on investment. The best programs will also increase long-term sales for your business.

Why work with an affiliate marketing agency?

If you want to maximize an affiliate marketing program, you can’t set your campaign to autopilot. It can’t be someone’s “part-time” job. You need choices supported by data and experience to get the most out of the channel.

To achieve the strongest outcomes, you need:

  • An experienced digital marketing agency partner.
  • A team of affiliate marketing experts.
  • The right tools and strategies to make your program successful.

New to affiliate marketing? Our experts will tailor a bespoke strategy specific to your brand and industry.

By integrating business strategy with online marketing, we deliver solutions that yield measurable, scalable, and sustainable results. This is exactly what every business should be seeking.

Why is Gen3 Marketing the best choice for affiliate program management?

Our clients choose us (and stick with us) because we foster deep, high-quality publisher relationships in every vertical. Beyond that, we develop balanced, insightful affiliate strategies, customized to accommodate every client’s unique brand and needs. We’ve encountered and overcome every practical challenge that you may encounter when pursuing affiliate marketing success. We’ve honed our expertise through the implementation of successful affiliate practices. With the expansion of our support and services, our growth in the channel is unparalleled.

How does Gen3 compare to other affiliate marketing agencies?

In our case, being the biggest really does mean being the best.

As the largest independent affiliate marketing agency in the world, our award-winning team has a global presence. We push the boundaries of strategic partner development and can service nearly any industry.

  • Award Winning Team: We’ve won plenty of awards over the years, bringing this same dedication to every partnership.
  • Network Certifications: Our team helps drive the technology roadmap for the leading affiliate platforms.
  • Partner Development: Global archive of leading publishers and influencers across all verticals.
  • Industry Benchmarks: Access to vertical specific performance trend data across multiple affiliate platforms.

How does Gen3 find and manage affiliate partners?

Attracting and engaging new publisher partners is the lifeblood of any good affiliate program. A great program emphasizes the importance of carefully mapped placements along all stages of the funnel. Gen3 affiliate clients get:

  • The largest database of active clients to benchmark and compare against.
  • More account managers building and uncovering new relationships.
  • Extensive relationships with key affiliate partners to benefit their programs.
  • A massive cache of internal data and years of comprehensive testing. We enable you to pay publishers what they are actually worth.

Our dedicated publisher development team evaluates hundreds of publishers each year. Each account manager can quickly find qualified opportunities and build relationships for our clients. This helps us scale programs like nobody else can.

How does Gen3 manage affiliate relationships?

We take a white-glove approach to creating and maintaining an affiliate program that generates meaningful, incremental growth.

Our process includes:

  1. Building a program for launch in your choice of affiliate networks.
  2. Developing and evolving your program’s strategy and budget.
  3. Negotiating with affiliate networks.
  4. Managing, nurturing, and corresponding with your critical affiliate relationships.
  5. Assisting in integration and administration.
  6. Recruiting targeted affiliates for meaningful brand representation.
  7. Optimizing affiliate relationships with strategic, goal-driven online strategies.
  8. Approving affiliate partnerships based on your unique direction.
  9. Overseeing affiliate program management.
  10. Analyzing channel trends and performance.
  11. Reporting on insights, milestones, affiliate sales, recruitment, and profits.
  12. Testing innovative ways to promote your brand and learning from those tests to inspire continuous improvement.

What is Gen3’s approach to affiliate program optimization?

Program optimization is among the biggest distinctions among affiliate agencies. We use existing relationships to improve placement positioning and provide incremental opportunities for your program.

  • Increase brand awareness by occupying more real estate.
  • Call out underperformers against internal indexes.
  • Identify overperformers, which can be an indication of fraud.

With our database, toolset, and experience, there’s nobody who can optimize your program better than we can.

How can Gen3 help my brand with affiliate compliance?

We manage affiliates and your program to ensure your program meets all compliance requirements.

Through our collective experience, we can protect our clients from common and costly mistakes. These are the same mistakes an in-house affiliate manager or less experienced agency might overlook. We conduct routine audits of content, offers, creative assets, and text-based affiliate links to keep all messaging consistent.

As an agency, we also have access to exclusive publisher-side resources. This enables us to address and close any issues quickly. Few firms can match our team’s responsiveness or capability.

To keep things as seamless as possible, we license a suite of automated tools for our clients. As a result, we’ve created industry-leading efficiencies within the compliance process.

How does Gen3 report on affiliate performance?

Analyzing and understanding publisher, program, and campaign performance enables us to constantly enhance our efforts. We understand the risks and opportunities. This empowers us to deliver topline increases year after year.

Through our reporting, our team will:

  1. Review KPI trends against channel goals.
  2. Assess market shifts, wins, and losses.
  3. Report on program milestones.
  4. Identify data anomalies.
  5. Forecast performing in the coming months.
  6. Identify and share competitive intel with routine competitive analysis.

As always, we custom tailor our reporting and can schedule it as needed. This grants complete visibility into your program’s performance.

What’s Gen3’s approach to affiliate marketing strategy?

Affiliate marketing strategies are more complex than ever. This means basic tactics are no longer enough. Let us push you beyond lukewarm outcomes with affiliate specialists eager to put you on the path to success.
  • Work with client teams to draft a custom strategic roadmap for each program.
  • Segment programs by funnel placement, publication type, and target audiences.
  • Are always crafting, adjusting, and refining strategies based on industry shifts.
  • Account for economic changes, new publishers, and emerging models.
The Gen3 affiliate team also has access to unique publisher value-adds that we can pass on to our clients. These opportunities include early access to new rollouts, beta inclusion, and preferred pricing. This gives our clients a major advantage when it comes to emerging trends.

What technology does Gen3 use for affiliate management?

As a pioneer in the affiliate marketing space, we leverage leading technologies to provide best-in-class service. Our synergy with modern tools and technology enables us to provide a marketing strategy beyond that of competing agencies. Our affiliate technology includes:
  • The tools and tech offered to us by top affiliate networks through our exclusive relationships.
  • Decades of internal data that pairs seamlessly with our external technology stacks.
  • Intellectual property around attribution tracking as part of our reporting capabilities.
  • Customized contact and workflow management platforms to create efficiencies and continuous improvement.
Our dedicated training team ensures new hires gain the knowledge and skills required to meet your every need. Likewise, we’re always educating our existing teams on the ever-changing affiliate market. If you’re interested in learning more about the tools and technology we use to run your program, please contact us.

What if I already have an affiliate marketing program?

We can still help you! If your affiliate marketing program is not making the money you expect, have our experts take a look.

Our team can either take the helm or work with your existing management to grow your program. With our knowledge and expertise, we can make sure your affiliate program reaches its full potential.

We cover everything you need to manage an effective full-service affiliate program for your business.

The best way to see how we can help you is to get your free consultation.

Drive growth with affiliate marketing

Boost sales, generate leads, and promote your brand. Message us to learn how our approach to affiliate marketing can take your business to new heights.