Affiliate Marketing

If you want to maximize an affiliate marketing program, you can’t set your campaign to autopilot. It can’t be someone’s “part-time” job. You need choices supported by data and experience to get the most out of the channel.

To achieve the strongest outcomes, you need:

• An experienced digital marketing agency partner.
• A team of affiliate marketing experts.
• The right tools and strategies to make your program successful.

New to affiliate marketing? Our experts will tailor a bespoke strategy specific to your brand and industry.

By integrating business strategy with online marketing, we deliver solutions that yield measurable, scalable, and sustainable results. This is exactly what every business should be seeking.

In our case, being the biggest really does mean being the best.

As the largest independent affiliate marketing agency in the world, our award-winning team has a global presence. We push the boundaries of strategic partner development and can service nearly any industry.

• Award Winning Team: We’ve won plenty of awards over the years, bringing this same dedication to every partnership.
• Network Certifications: Our team helps drive the technology roadmap for the leading affiliate platforms.
• Partner Development: Global archive of leading publishers and influencers across all verticals.
• Industry Benchmarks: Access to vertical specific performance trend data across multiple affiliate platforms.

Attracting and engaging new publisher partners is the lifeblood of any good affiliate program. A great program emphasizes the importance of carefully mapped placements along all stages of the funnel. Gen3 affiliate clients get:

• The largest database of active clients to benchmark and compare against.
• More account managers building and uncovering new relationships.
• Extensive relationships with key affiliate partners to benefit their programs.
• A massive cache of internal data and years of comprehensive testing. We enable you to pay publishers what they are actually worth.

Our dedicated publisher development team evaluates hundreds of publishers each year. Each account manager can quickly find qualified opportunities and build relationships for our clients. This helps us scale programs like nobody else can.

We take a white-glove approach to creating and maintaining an affiliate program that generates meaningful, incremental growth.

Our process includes:

1. Building a program for launch in your choice of affiliate networks.
2. Developing and evolving your program’s strategy and budget.
3. Negotiating with affiliate networks.
4. Managing, nurturing, and corresponding with your critical affiliate relationships.
5. Assisting in integration and administration.
6. Recruiting targeted affiliates for meaningful brand representation.
7. Optimizing affiliate relationships with strategic, goal-driven online strategies.
8. Approving affiliate partnerships based on your unique direction.
9. Overseeing affiliate program management.
10. Analyzing channel trends and performance.
11. Reporting on insights, milestones, affiliate sales, recruitment, and profits.
12. Testing innovative ways to promote your brand and learning from those tests to inspire continuous improvement.

Program optimization is among the biggest distinctions among affiliate agencies. We use existing relationships to improve placement positioning and provide incremental opportunities for your program.

• Increase brand awareness by occupying more real estate.
• Call out underperformers against internal indexes.
• Identify overperformers, which can be an indication of fraud.

With our database, toolset, and experience, there’s nobody who can optimize your program better than we can.

We manage affiliates and your program to ensure your program meets all compliance requirements.

Through our collective experience, we can protect our clients from common and costly mistakes. These are the same mistakes an in-house affiliate manager or less experienced agency might overlook. We conduct routine audits of content, offers, creative assets, and text-based affiliate links to keep all messaging consistent.

As an agency, we also have access to exclusive publisher-side resources. This enables us to address and close any issues quickly. Few firms can match our team’s responsiveness or capability.

To keep things as seamless as possible, we license a suite of automated tools for our clients. As a result, we’ve created industry-leading efficiencies within the compliance process.

Analyzing and understanding publisher, program, and campaign performance enables us to constantly enhance our efforts. We understand the risks and opportunities. This empowers us to deliver topline increases year after year.

Through our reporting, our team will:

1. Review KPI trends against channel goals.
2. Assess market shifts, wins, and losses.
3. Report on program milestones.
4. Identify data anomalies.
5. Forecast performing in the coming months.
6. Identify and share competitive intel with routine competitive analysis.

As always, we custom tailor our reporting and can schedule it as needed. This grants complete visibility into your program’s performance.

• Work with client teams to draft a custom strategic roadmap for each program.
• Segment programs by funnel placement, publication type, and target audiences.
• Are always crafting, adjusting, and refining strategies based on industry shifts.
• Account for economic changes, new publishers, and emerging models.

• The tools and tech offered to us by top affiliate networks through our exclusive relationships.
• Decades of internal data that pairs seamlessly with our external technology stacks.
• Intellectual property around attribution tracking as part of our reporting capabilities.
• Customized contact and workflow management platforms to create efficiencies and continuous improvement.

We can still help you! If your affiliate marketing program is not making the money you expect, have our experts take a look.

Our team can either take the helm or work with your existing management to grow your program. With our knowledge and expertise, we can make sure your affiliate program reaches its full potential.

We cover everything you need to manage an effective full-service affiliate program for your business.

The best way to see how we can help you is to get your free consultation.