877-258-4199 info@gen3marketing.com

The Original Growth Generator​

We create results-driven value for our clients through the power of relationships, strategy, and innovation.

At Gen3, we’re not just performance marketing professionals; we’re trailblazers committed to creating new avenues of success for every client we serve. With a culture of innovation and a dedication to staying at the forefront of the industry, we continue to shape the future of performance marketing, helping businesses thrive in the digital age.​

Group of marketing professionals standing together and smiling.

Our Origin Story

Gen3 Marketing, founded by industry pioneers Andy Cantos and Mike Tabasso in 2007, stands as the original performance marketing agency. With over two decades of expertise, they’ve been at the forefront of the digital marketing landscape, pioneering techniques that are now industry standards. This innovation-driven culture has fueled their enduring success.​

Today, Gen3 Marketing is the most seasoned and largest affiliate marketing agency globally. Headquartered in Blue Bell, Pennsylvania, with a strong presence across the USA, Canada, and Europe, the company boasts a team of over 200 professionals spanning six continents Its reputation as the most awarded performance marketing agency speaks to its industry-leading results. ​

In recent years, Gen3 Marketing further solidified its position by acquiring four leading affiliate marketing agencies, consolidating them into a single entity in January 2023. This unified approach allows Gen3 Marketing to leverage proprietary data and established relationships to consistently deliver industry-leading results, serving over 500 companies of all sizes in diverse industry verticals, with a specific focus on financial services, retail, and travel.​

Glass door with the Gen3 Marketing logo. A lobby and conference room are directly behind it.

The World’s Largest Affiliate Marketing Agency

Since 2019, Gen3 Marketing has acquired four best-in-class affiliate marketing agencies.

In January 2023, we incorporated these brands to unite as a single entity: Gen3 Marketing.

As an integrated agency, we provide our clients with a level of service that’s only possible through our collective experience, enhanced scale, and international presence.

We continue to operate with a core focus on the successful execution of affiliate partnerships and digital campaigns. Our process leverages proprietary data and established relationships to achieve industry-leading results.

"High Performance and High Demand" affiliate marketing report as a book with a tablet behind it showing the "Contents" page.

Rethink Performance and Demand

The affiliate marketing industry’s first multi-perspective channel research study examines affiliate marketing from the views of both consumers and brand advertisers and compares consumer reliance on affiliate placements against advertisers’ use of affiliate marketing in the omnichannel media mix. ​


Affiliate Marketing

Partnership Marketing

Performance PR

Influencer Marketing

Financial Services

Paid Media


It’s been a delight working with Gen3, specifically with our account managers Justin and Tom, who are always on top of things and fully prepared. They are knowledgeable about the industry’s best practices, and they are proactive about finding new opportunities and affiliates to grow our program. I would certainly recommend working with an agency like Gen3.

Martin Scheuring
Senior Academic Advisor @ PrepScholar

We’re very happy with our affiliate performance across the 2023 Cyber Period, seeing revenue grow over 75% YoY in the channel thanks to a combination of optimizing current affiliates and onboarding innovative new partners.

Quan Tran
Influencer & Affiliate Marketing Lead @ Autonomous

Due to the work carried out throughout the year in the channel we saw a 36% growth in revenue year on year during the Cyber period, which was a fantastic result for us.

Aleksandra Cepulska
Sr. Affiliate Marketing Manager @ Caraway

Thought Leadership

Episode Seventeen: Education, Understanding, and Reward

Episode Seventeen: Education, Understanding, and Reward

Actionable Insights - March 26, 2024Episode Seventeen: Education, Understanding, and RewardUnlocking the Full Potential of Affiliate Partnerships.OverviewLisa Chaikin, Vice President of Marketing for Awin and ShareASale, joins Gen3 Marketing as a special guest on...

Revolutionize Engagement: The Power Of Performance PR

Revolutionize Engagement: The Power Of Performance PR

Discover how Performance PR transcends traditional public relations strategy. See award-winning case studies and learn how to tell if PPR can help your brand.Hello there! I’m Yesica Lepe, Director of Content Partnerships and a foundational force behind the Performance...

Actionable Insights Newsletter – April 2024 Edition

Actionable Insights Newsletter – April 2024 Edition

Gen3 Distinguishes Itself at the US Partnership AwardsWe're thrilled to share that our Performance PR team emerged as one of the stars of the show at this year’s PI Live USA Partnership Awards held in Miami. We are incredibly proud of these accolades, which underscore...

Case Studies

Our most recent awards include:

We’re growing wordwide!

As we continue to scale globally, our affiliate marketing agency thrives and extends its reach across international markets, providing unparalleled services and driving exceptional results for our clients

World map showing Gen3 Marketing's global presence.

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