Who is Gen3 Marketing?

Gen3 Marketing is a Philadelphia-based, award-winning, industry-leading, full-service marketing agency, specializing in all aspects of digital marketing, including:

Leveraging our years of business strategy, relationship management expertise, and data-driven capabilities, we help advertisers launch and manage integrated marketing programs, enabling them to maximize performance quickly and effectively.

Gen3 Marketing’s roots date back to early 2000, when Mike Tabasso and Andy Cantos first partnered together at GSI Commerce to pioneer its Affiliate Marketing channel. Over a three year period at GSI, the duo successfully launched and managed affiliate programs for more than 25 advertisers, including The Sports Authority, Dick’s Sporting Goods, and Kmart.

Based on their track record in the affiliate space, their roles subsequently expanded to include overall P&L responsibility (strategic, marketing, and financial direction) for a portfolio of national retailers, professional sports leagues, direct marketers, media companies, and branded manufacturers.

Company History

In late 2003, Mike and Andy left GSI in tandem to manage all facets of online marketing and strategic partnerships for Advanta, the second largest small business credit card issuer in the country. Over a four year period, employing proactive relationship management strategy, phased testing, and robust analysis, the pair directed substantial growth in customer acquisition through the affiliate, paid media, and search marketing channels.

After seven years of successful partnership spanning two employers, Mike and Andy decided it was time to collaborate on an entrepreneurial venture of their own. On January 1st, 2007, Gen3 Marketing was born.

Founded as a specialized digital marketing agency in a small ten-by-ten office space on loan from a colleague, Gen3 Marketing aimed to bring thought leadership, strategic oversight, relationship management, and ROI focus to an Affiliate Marketing discipline that was greatly underserved at the time.

As a six-time CJYou Agency of the Year Award winner, Gen3 Marketing has been repeatedly recognized for achievement in these areas. Having never lost sight of its guiding principles, Gen3 Marketing successfully manages Affiliate Marketing, SEO, PPC, and digital advertising programs for over 80 clients, including nineteen Internet Retailer 500 brands and several multi-billion dollar financial service institutions.

Why choose Gen3 Marketing?

Because, with Gen3 Marketing, you’re getting a personalized digital marketing solution each and every time you work with us. Because you’re interacting, one-on-one, with the finest search and Affiliate Marketing experts in the industry. Because your relationship matters to us, and at the end of the day, we care just as much about your company’s success as you do.

Ready to get started? Contact Gen3 Marketing today.

Want to learn more about us before coming aboard?
Check out our client testimonials, read our client case studies, and meet our team.