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Home Case Studies Footwear Retailer​ Affiliate Program​ By Gen3 Marketing Posted on Jan 19, 2024

Challenge

A footwear retailer sought to diversify their existing content by incorporating a wider range of user generated content.

The brand was in search of a solution that could harness the influence of content creators to produce promotional content highlighting the brand’s premium quality, exclusive and innovative footbeds, and great looking styles.

Solution

Leveraging Creator.co’s platform, Gen3 accomplished this goal by carefully selecting and engaging the most suitable content creators to be brand representatives. We activated hyper-targeted creators in three niches for UGC and ShoutOut campaigns.

Each influencer could choose any pair of shoes from curated collection created by the brand’s team:

The On-The-Go Creator (needs a versatile shoe that is comfortable and works with a variety of different outfits for her busy schedule)​

The Mom Creator (needs a supportive pair of shoes to get her through the busy day)​

The Active Creator (this creator is always doing some sort of movement, whether that is walking the dog, hiking, running, camping, etc. She therefore needs a shoe that is comfortable and supportive)

Results

Agency Awards Background Circle
81
total activated creators
Agency Awards Background Circle
48
activated creators (UGC Campaign)

ShoutOut Campaign​

  • 33 activated creators ​
  • 98 comments​
  • 30 shares​
  • 64 saves​
  • 3.29% average engagement rate

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