877-258-4199 info@gen3marketing.com
Home Case Studies Footwear Retailer​ Affiliate Program​ By Gen3 Marketing Posted on Jan 19, 2024


A footwear retailer sought to diversify their existing content by incorporating a wider range of user generated content.

The brand was in search of a solution that could harness the influence of content creators to produce promotional content highlighting the brand’s premium quality, exclusive and innovative footbeds, and great looking styles.


Leveraging Creator.co’s platform, Gen3 accomplished this goal by carefully selecting and engaging the most suitable content creators to be brand representatives. We activated hyper-targeted creators in three niches for UGC and ShoutOut campaigns.

Each influencer could choose any pair of shoes from curated collection created by the brand’s team:

The On-The-Go Creator (needs a versatile shoe that is comfortable and works with a variety of different outfits for her busy schedule)​

The Mom Creator (needs a supportive pair of shoes to get her through the busy day)​

The Active Creator (this creator is always doing some sort of movement, whether that is walking the dog, hiking, running, camping, etc. She therefore needs a shoe that is comfortable and supportive)


Agency Awards Background Circle
total activated creators
Agency Awards Background Circle
activated creators (UGC Campaign)

ShoutOut Campaign​

  • 33 activated creators ​
  • 64 saves​
  • 3.29% average engagement rate

See more case studies

Content-Centric Approach Overcomes Promotional Constraints

Content-Centric Approach Overcomes Promotional Constraints

OpportunityA strategy shift among a national children’s brand softened the available discounts used for the previous cadence of offers, which started to drive a YoY affiliate decline.​ The retailer was faced with promotional constraints which limited the number of...

Creating New Commission Structure to align Clients Goals

Creating New Commission Structure to align Clients Goals

ChallengeIntense competition in the LLC & Business Formation vertical led our client's top affiliates to consistently demand higher commissions, as competitors sought to lure them with higher rates. Despite our client offering a highly competitive commission rate...

In-House to Gen3 Managed Affiliate Program

In-House to Gen3 Managed Affiliate Program

ChallengeA children’s clothing brand was looking to grow and scale their affiliate program at a more efficient rate.​ A reliance was built on the brands top publishers, with 91% of the demand being driven tied to the top 10 publishers within the program. ​ With having...

Looking for OPM Pros?

Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.

Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.

Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.