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Home Case Studies Consumer Electronics Accessories Affiliate Program By Gen3 Marketing Posted on Jan 11, 2024

Challenge

Amazon announced large reductions in the commission rates of its affiliate program. The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%. To mitigate losses, websites and publishers began shifting their focus to other affiliate programs.

Solution

Gen3’s goal was to recruit content pubs that were presumably successful with Amazon and convert them into sales-generating pubs for our client’s affiliate program. We also wanted to increase reach in the affiliate channel with current on-brand click and sale active publishers with the hopes of increasing their number of conversions.

Our team targeted select content sites for aggressive growth plans and worked closely with the client to strengthen publisher partnerships through customized content, enhanced exposure, and adjusted compensation models.

Gen3 developed a revised outreach strategy that ensured all our client’s relevant content (top-selling products, new releases, top converting promotions/sales) was communicated through all relevant mediums.

Results

Gen3’s strategy led to huge improvements through powerful partners

CNN
Underscored

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13k%
YoY increase in
CNN Underscored source visits
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18k%
YoY increase in demands
Agency Awards Background Circle
16k%
Increase in revenue

MacWorld

Agency Awards Background Circle
34%
Generated a sale in May
Agency Awards Background Circle
143%
Increase in Sales YoY

Popular
Mechanics

Agency Awards Background Circle
281%
Increase in referred visits YoY
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511%
Increase in demands
Agency Awards Background Circle
490%
Increase in revenue

This far outpaced YoY growth for all other publishers in the program where growth was +92% in traffic, +112% in demand, and +110% in sales—34 unique content sites generated an impressive increase of +143% YoY. Although seasoned Amazon partners were not easily swayed to begin promoting our client directly, the substantial increase in content development, reach, and topline sales generated by the relevant sites already part of the program was significant.

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