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Home Case Studies Sustainable Travel Brand Affiliate Program​ By Gen3 Marketing Posted on Jan 16, 2024

Challenge

To compete with rival brands, our client needed to implement an upper funnel strategy to generate a consistent stream of traffic and increase brand exposure. This sustainable travel brand teamed up with Gen3 Marketing to get key content placements that would reach their target audience within high-profile media outlets.

Solution

Gen3’s Premium Content team created a targeted list of top-tier partners, including The Strategist, Condé Nast Traveler, Travel + Leisure, and CNN_underscored. The goal was to secure as much coverage as possible on a CPA (Cost Per Acquisition) only basis.​

Gen3 Marketing drove organic and earned premium content efforts by reaching out to mass media publishers that align with the brand on a bi-weekly basis.

Crafting pitch efforts focused on updating commerce teams and editors regarding our clients promotions and product launches.​

The content team used several tactics, including:​

  • Editorial outreach​
  • Offering samples​
  • Communication of key sales events and new product launches​

Results

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75%
YoY Increase
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9$
ROAS
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80%
New Customers
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~50
Holiday gift guides, including NY Post (UVM: 162M) and Business Insider (UVM: 97M)
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~20
Features syndicated via Yahoo! (UVM: 3.4B) or MSN (UVM: 870M)
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5
Features for Earth Day showcasing this brands commitment to sustainability.

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Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.

Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.

Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.