Sustainable Travel Brand Affiliate Program

Challenge

To compete with rival brands, our client needed to implement an upper funnel strategy to generate a consistent stream of traffic and increase brand exposure. This sustainable travel brand teamed up with Gen3 Marketing to get key content placements that would reach their target audience within high-profile media outlets.

Solution

Gen3’s Premium Content team created a targeted list of top-tier partners, including The Strategist, Condé Nast Traveler, Travel + Leisure, and CNN_underscored. The goal was to secure as much coverage as possible on a CPA (Cost Per Acquisition) only basis.

Driving organic and premium content efforts, Gen3 Marketing reached out to mass media publishers that aligned with the brand, crafting pitch efforts focused on updating commerce teams and editors on our client’s promotions and product launches.

The content team used several tactics including:

Editorial outreach
Offering samples
Communication of key sales events and new product launches

Results

75%

YoY Increase

9$

ROAS

80%

New Customers

~50

Holiday gift guides, including NY Post (UVM: 162M) and Business Insider (UVM: 97M)

~20

Features syndicated via Yahoo! (UVM: 3.4B) or MSN (UVM: 870M)

5

Features for Earth Day showcasing this brands commitment to sustainability.

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