To compete with rival brands, our client needed to implement an upper funnel strategy to generate a consistent stream of traffic and increase brand exposure. This sustainable travel brand teamed up with Gen3 Marketing to get key content placements that would reach their target audience within high-profile media outlets.
Gen3’s Premium Content team created a targeted list of top-tier partners, including The Strategist, Condé Nast Traveler, Travel + Leisure, and CNN_underscored. The goal was to secure as much coverage as possible on a CPA (Cost Per Acquisition) only basis.
Gen3 Marketing drove organic and earned premium content efforts by reaching out to mass media publishers that align with the brand on a bi-weekly basis.
Crafting pitch efforts focused on updating commerce teams and editors regarding our clients promotions and product launches.
The content team used several tactics, including:
- Editorial outreach
- Offering samples
- Communication of key sales events and new product launches
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