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Home Case Studies Subscription Brand Gains 435% Increase In Enrollments By Gen3 Marketing Posted on Nov 24, 2023

Challenge

A subscription brand enlisted the services of Gen3 Marketing to help increase enrollments through affiliate marketing. Before Gen3, the program had been significantly scaled back. Most lower funnel partners were removed, leaving only 26 active, high-quality partners in the program.

Solution

To broaden its network of affiliates and establish reputable publisher partners to generate high-quality traffic, Gen3 recruited and built partnerships with the following types of publishers, increasing the total number of publishers by 54% in 3 months to 96% growth in 12 months.

 

  • Premium content
  • Mid-tier content publishers
  • Closed benefit platforms
  • Review platforms
  • Deal platforms

Results

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6,059%
YoY increase in generated traffic
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1,001%
YoY increase in orders
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116%
increase in traffic
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435%
increase in enrollments
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156%
increase in conversion rate
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75%
decrease in Customer Acquisition Cost

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