A subscription brand enlisted the services of Gen3 Marketing to help increase enrollments through affiliate marketing. Before Gen3, the program had been significantly scaled back. Most lower funnel partners were removed, leaving only 26 active, high-quality partners in the program.
To broaden its network of affiliates and establish reputable publisher partners to generate high-quality traffic, Gen3 recruited and built partnerships with the following types of publishers, increasing the total number of publishers by 54% in 3 months to 96% growth in 12 months.
- Premium content
- Mid-tier content publishers
- Closed benefit platforms
- Review platforms
- Deal platforms
See more case studies
OpportunityA strategy shift among a national children’s brand softened the available discounts used for the previous cadence of offers, which started to drive a YoY affiliate decline. The retailer was faced with promotional constraints which limited the number of...
ChallengeIntense competition in the LLC & Business Formation vertical led our client's top affiliates to consistently demand higher commissions, as competitors sought to lure them with higher rates. Despite our client offering a highly competitive commission rate...
ChallengeA children’s clothing brand was looking to grow and scale their affiliate program at a more efficient rate. A reliance was built on the brands top publishers, with 91% of the demand being driven tied to the top 10 publishers within the program. With having...
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Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.