Performance PR Services
Supercharge your full-funnel performance marketing program.
The importance of Performance PR
Respondents reported favoring mass media publisher magazines 62% more than retail marketplaces when looking for shopping inspiration.
37% of respondents report starting with popular magazines vs. 24% Search Engines and 21% Retail Marketplaces.
For brand advertisers, this is a significant data point supporting the importance of investing in content placements.
Brands that can connect with the intentional or unintentional mass media content reader and inspire a desire to purchase the promoted item, have increased potential to stay top of mind with the shopper through the completed purchase.
Foster Credibility & Promote Trust
Performance PR generates powerful endorsements that foster credibility and promote trust with new audiences. When they see your brand promoted in a highly trusted and credible publication, that trustworthiness is passed on to your brand. The value of third-party endorsements, especially during the research and consideration phases of the consumer decision journey, builds credibility and therefore likelihood of purchase.
Your brand benefits from the early introduction during the inspiration phase as you become top of mind at the start of the journey. Increased prospective customer connections throughout the journey, strengthened with the mass media publisher endorsement, improves credibility and familiarity as they make their decision.
Create Powerful Full-Funnel Connections
Whether through SEO-ranked content, dedicated reviews, listicles, native checkout, syndication, or awards, diverse commerce content through Performance PR puts your brand in front of the right audience at the right time.
It’s a highly effective way to drive higher conversions, increase ROI, and grow performance marketing programs.
Stronger relationships. Better results.
We have the knowledge and expertise to create and secure commerce content that resonates with your audience and drives real results.
Our dedicated team of experts maintains strong partnerships with top-tier mass media companies to facilitate premium content coverage that drives performance and builds brand awareness.
Merging traditional affiliate and public relations strategies, we’ll create premium content that tells your brand story and drives measurable traffic and revenue through affiliate placements.
By leveraging our extensive publisher network, we’re able to extend the reach of your brand to qualified audiences that may have previously been unreachable.
A few of our premium content partners include Dotdash Meredith, Condé Nast, Gannett, Hearst, and New York Times brands.
The most experienced premium content team in the industry
Work with a dedicated team that is obsessed with your success. Let us utilize our unmatched years of experience to deliver unmatched results.
Gen3 Marketing is an award-winning agency and a pioneer in the affiliate marketing space. As the largest independent affiliate marketing agency in the world, we make it our mission to provide you with world-class outcomes.
Proven Strategies. Dedicated Team.
You need a dedicated mass media partnerships team that has the experience to know what works and what doesn’t, and you need processes that have been refined and tested over many years.
Our team manages all aspects of your brand’s performance PR strategy, with a process that’s proven and effective. We promote a compelling brand story that aligns with editorial timelines while achieving your program’s objectives.
- We implement competitive affiliate and PR strategies to diversify affiliate content, scalable via paid, and CPA-based efforts.
- We know what content drives traffic and sales for brands, what commission publications need for recruitment, and what placements publications offer.
- We conduct communications planning and strategy that incorporate both the publication’s editorial calendars and the brand’s marketing calendars.
- We negotiate placements and editorial content through competitive industry commissions or dedicated flat fee spend to elevate brand campaigns and key promotional dates.
No Fuzzy Numbers.
We measure premium content’s impact by utilizing industry affiliate and PR tools. The result is a well-rounded performance and brand awareness analysis.
Our reporting combines BOTH affiliate and PR KPIs to effectively measure content performance and brand storytelling.
Common premium content KPIs include percent of program traffic, return on average spend (ROAS), press hits, engagement, and unique monthly visitors.
Commerce Content in Action
If you’re looking for a greater understanding of premium affiliate content, it’s best to see it in action. We’ve showcased some examples below.