ChallengeA sustainable footwear company, grappled with underperformance in their affiliate marketing program. They struggled with limited strategic depth, compliance management, and a lack of comprehensive visibility into their account. SolutionGen3 Marketing...
Affiliate Marketing Case Studies
Electronics Manufacturer Affiliate Program
ChallengeGen3 took over the management of an existing electronics manufacturer/retailer’s affiliate program, previously managed in-house, in 2018, which first launched on the Commission Junction network in early 2013. Though the program was showing consistent growth,...
Consumer Electronics Accessories Affiliate Program
ChallengeAmazon announced large reductions in the commission rates of its affiliate program. The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%. To mitigate losses, websites...
Subscription Brand Gains 435% Increase In Enrollments
6,059%Increase in year-over-year traffic. 1,001%Rise in year-over-year orders116%Growth in trafficCHALLENGEA subscription brand, seeking to revitalize their enrollments, faced the dilemma of a diminished affiliate marketing program. With most...
Jewelry Affiliate Program
ChallengeGen3 wanted to increase this ethically-sourced diamond jewelry business brand's awareness through Find Your Influence, a self-managed online portal that allows brands to connect with influencers and have their products placed. They selected to open an...
World Wide Stereo: A Budget-savvy Campaign that Draws in New Partners
World Wide Stereo: A Budget-savvy Campaign that Draws in New Partners70%increase in YoY traffic contribution from content partners (From 25% to 45%)30%AOV (Average-Order-Value) increaseThe ChallengeWorld Wide Stereo (WWS) and one of their...
Paula’s Choice: A Turnaround Story
Paula's Choice: A Turnaround Story224%increase in traffic (clicks) for content partners209%YoY increase in content partner revenue28%YoY increase in 7-figure gross affiliate salesThe ChallengePaula’s Choice Skincare works with a big variety of...
Nutribullet: Building Content Partnerships to Drive Top-of-Funnel Engagement
Nutribullet: Building Content Partnerships to Drive Top-of-Funnel Engagement49%program clicks from content partners25%program sales from content partners10%ecommerce sales driven through the affiliate channelThe ChallengeNutribullet is one of the...
Home Depot: Driving Affiliate Revenue Growth with a Flat Budget
Home Depot: Driving Affiliate Revenue Growth with a Flat Budget68%Increase in revenue YoY69%Reduction in cost YoY45%ROAS increase YoYThe ChallengeHome Depot came to Gen3 with a simple, yet difficult, challenge — Develop a program that could support...
Lorex: Orchestrating 200% Growth with Deep Dive Analysis
Lorex: Orchestrating 200% Growth with Deep Dive Analysis200%ROAS increase YoY213%Increase in 7-figure gross affiliate sales142%Increase in clicks YoYThe ChallengeLorex is a provider of security camera systems for small businesses and consumer markets...
FreshDirect: A Geo-targeted Loyalty Drives New Customer Growth
FreshDirect: A Geo-targeted Loyalty Drives New Customer Growth169%YoY lift in total client sales171%YoY lift in new customer sales for a gross ROI of $12.50x66%YoY lift in sales by lapsed customers for gross ROI of $12.48xThe ChallengeFresh Direct is...