Clean Origin wanted to increase its brand awareness through Find Your Influence, a self-managed online portal that allows brands to connect with influencers and have their products promoted online.
The company chose to open an application to influencers in the MoM Blogger, Millennial, Green/Organic, Military, and Men’s Fashion verticals, hoping to engage eco-friendly centered content or fashion blogs and influencers.
Twenty-eight influencers applied, most of whom were mommy bloggers. Only nine influencers were accepted into the first campaign, which generated lackluster results.
Gen3 modified the verticals, and began a second campaign that included lifestyle, fashion, finance, celebrity, and men’s fashion. The new campaign garnered 61 influencer applicants, of whom 14 were selected.
With the 14 selected applicants, Gen3 proactively secured 15 exchange posts: 9 Instagram posts, 3 Pinterest posts, and 3 blog articles.
See more case studies
World Wide Stereo: A Budget-savvy Campaign that Draws in New Partners
ChallengeWorld Wide Stereo and one of their manufacturing partners, Klipsch, released a pair of true wireless earbuds manufactured in partnership with McLaren for both premium sound quality and durability WWS needed a budget-savvy plan for custom content to increase...
Paula’s Choice: A Turnaround Story
ChallengePaula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a...
Nutribullet: Building Content Partnerships to Drive Top-of-Funnel Engagement
ChallengeNutribullet is one of the leading innovators of the personal, single-serve countertop blender with over 50 million satisfied customers worldwide. But in order to continue growth and maintain its competitive place in the market, Nutribullet needed help on...
Looking for OPM Pros?
Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity.
OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.