Gen3 wanted to increase this ethically-sourced diamond jewelry business brand’s awareness through Find Your Influence, a self-managed online portal that allows brands to connect with influencers and have their products placed.
They selected to open an application to influencers in the MoM Blogger, Millennial, Green/Organic, Military, and Men’s Fashion verticals, hoping for eco-friendly centered content or fashion blogs and influencers.
28 influencers applied, but most were mommy bloggers. Only nine influencers were accepted into the first campaign, with lackluster results.
Gen3 modified the verticals, and began a second campaign that included lifestyle, fashion, finance, celebrity, and men’s fashion. The new campaign garnered 61 influencer applicants, of which 14 were selected. With the 14 selected applicants, Gen3 secured 15 exchange posts: nine Instagram posts, three Pinterest posts, and three blog articles.
Due to Gen3’s efforts, the brand received:
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