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Lorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe.

They came to Gen3 looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate channels.

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Gen3 got proactive, facilitating a smooth and successful migration (during Q4) from a traditional network to an SaaS platform.

While facilitating the migration, Gen3 also did a deep dive analysis of top sales days, publishers, and promotions to create a winning affiliate combination.


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Increase in 7-figure gross
affiliate sales.
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Increase in clicks YoY.
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ROAS increase YoY.
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Conversion rate
(vs 2.96% in 2016)
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Average order value
(vs $619 in 2016)

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