877-258-4199 info@gen3marketing.com
Home Case Studies Lorex: Orchestrating 200% Growth with Deep Dive Analysis By Gen3 Marketing Posted on Jun 30, 2021
Lorex Logo Image
Lorex Hero Image


Lorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe.

They came to Gen3 looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate channels.

Lorex Challenge One Image
Lorex Challenge Two Image


Gen3 got proactive, facilitating a smooth and successful migration (during Q4) from a traditional network to an SaaS platform.

While facilitating the migration, Gen3 also did a deep dive analysis of top sales days, publishers, and promotions to create a winning affiliate combination.


Blue Background Circle
Increase in 7-figure gross
affiliate sales.
Dark Blue Background Circle
Increase in clicks YoY.
Blue Background Circle
ROAS increase YoY.
Blue Background Circle
Conversion rate
(vs 2.96% in 2016)
Dark Blue Background Circle
Average order value
(vs $619 in 2016)

See more case studies

Content-Centric Approach Overcomes Promotional Constraints

Content-Centric Approach Overcomes Promotional Constraints

OpportunityA strategy shift among a national children’s brand softened the available discounts used for the previous cadence of offers, which started to drive a YoY affiliate decline.​ The retailer was faced with promotional constraints which limited the number of...

Creating New Commission Structure to align Clients Goals

Creating New Commission Structure to align Clients Goals

ChallengeIntense competition in the LLC & Business Formation vertical led our client's top affiliates to consistently demand higher commissions, as competitors sought to lure them with higher rates. Despite our client offering a highly competitive commission rate...

In-House to Gen3 Managed Affiliate Program

In-House to Gen3 Managed Affiliate Program

ChallengeA children’s clothing brand was looking to grow and scale their affiliate program at a more efficient rate.​ A reliance was built on the brands top publishers, with 91% of the demand being driven tied to the top 10 publishers within the program. ​ With having...

Looking for OPM Pros?

Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.

Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.

Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.