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Challenge

Lorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe.

They came to Gen3 looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate channels.

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Action

Gen3 got proactive, facilitating a smooth and successful migration (during Q4) from a traditional network to an SaaS platform.

While facilitating the migration, Gen3 also did a deep dive analysis of top sales days, publishers, and promotions to create a winning affiliate combination.

Results

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213%
Increase in 7-figure gross
affiliate sales.
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142%
Increase in clicks YoY.
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200%
ROAS increase YoY.
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3.76%
Conversion rate
(vs 2.96% in 2016)
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$643
Average order value
(vs $619 in 2016)

See more case studies

Paula’s Choice: A Turnaround Story

Paula’s Choice: A Turnaround Story

ChallengePaula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a...

Looking for OPM Pros?

Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity.
OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.