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Home Case Studies Lorex: Orchestrating 200% Growth with Deep Dive Analysis By Gen3 Marketing Posted on Jun 30, 2021
Lorex Logo Image
Lorex Hero Image

Challenge

Lorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe.

They came to Gen3 looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate channels.

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Action

Gen3 got proactive, facilitating a smooth and successful migration (during Q4) from a traditional network to an SaaS platform.

While facilitating the migration, Gen3 also did a deep dive analysis of top sales days, publishers, and promotions to create a winning affiliate combination.

Results

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213%
Increase in 7-figure gross
affiliate sales.
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142%
Increase in clicks YoY.
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200%
ROAS increase YoY.
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3.76%
Conversion rate
(vs 2.96% in 2016)
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$643
Average order value
(vs $619 in 2016)

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