![Paulas Choice Logo Image Paulas Choice Logo Image](https://gen3marketing.com/wp-content/uploads/2021/06/paulas-choice-logo.png)
![Paulas Choice Hero Image Paulas Choice Hero Image](https://gen3marketing.com/wp-content/uploads/2021/06/paulas-choice-hero.png)
Challenge
Paula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a goal of 10% YoY growth, the program was actually pacing down by 2% YoY.
![Paulas Choice Challenge Two Image Paulas Choice Challenge One Image](https://gen3marketing.com/wp-content/uploads/2021/06/challenge-one-6.jpg)
![Paulas Choice Challenge Two Image Paulas Choice Challenge Two Image](https://gen3marketing.com/wp-content/uploads/2021/06/challenge-two-6.jpg)
Action
The team took over management of the program and developed an action-oriented & personalized program strategy for reconnecting with content publishers and influencers. Having refocused the strategy, the agency forged close partnerships & rebuilt tight communications with top-tier content partners.
Results
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![Dark Blue Background Circle](/wp-content/uploads/2021/05/dark-blue-circle.png)
![Blue Background Circle](/wp-content/uploads/2021/05/blue-circle.png)
![Blue Background Circle](/wp-content/uploads/2021/05/blue-circle.png)
![Dark Blue Background Circle](/wp-content/uploads/2021/05/dark-blue-circle.png)
![Blue Background Circle](/wp-content/uploads/2021/05/blue-circle.png)
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