Paula’s Choice: A Turnaround Story

224%
increase in traffic (clicks) for content partners
209%
YoY increase in content partner revenue
28%
YoY increase in 7-figure gross affiliate sales
The Challenge
Paula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a goal of 10% YoY growth, the program was actually pacing down by 2% YoY.
The Gen3 Approach
The team took over management of the program and developed an action-oriented & personalized program strategy for reconnecting with content publishers and influencers. Having refocused the strategy, the agency forged close partnerships & rebuilt tight communications with top-tier content partners.
The Results
- 28% YoY increase in 7-figure gross affiliate sales
- 44% YoY increase in new-to-file customers (goal was 15%)
- 209% YoY increase in content partner revenue
- 224% increase in traffic (clicks) for content partners
- 45% YoY click increase
- 23% increase in active program publishers
More case studies
Driving 50% Revenue Growth for an Online Appliance Retailer with SEO and PR
Driving 50% Revenue Growth for an Online Appliance Retailer with Performance PR38%Orders Increase (YoY)51%Revenue Growth33%Conversion Rate ImprovementThe ChallengeAn online appliance retailer specializing in home and garden products faced a unique...
AI-Powered Affiliate Marketing Campaign Generates $1.2M Revenue for a Nutrition-Focused Brand
AI-powered affiliate marketing campaign generates $1.2M revenue for a nutrition-focused brand.+$1.2M in Revenue Showcasing the campaign’s significant growth impact+2,000 New Customers Acquired through precision targeting and optimized strategies+5x...
How an Influencer Marketing Strategy Helped a Home Décor Brand Achieve $260K ROI and 1.5M Views
How an influencer marketing strategy helped a home décor brand achieve $260k Roi and 1.5m views.+1.5MViews Across Campaign Content19.3MInfluencer Followers Reached$260KROI in Six MonthsThe ChallengeThis boutique premium home décor brand, known for...