Paula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates.
However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a goal of 10% YoY growth, the program was actually pacing down by 2% YoY.
Having left for another agency, Paula’s Choice Skincare returned to OPM Pros, A Gen3 Marketing Company, in 2019.
OPM Pros took over management of the program and developed an action-oriented & personalized program strategy for reconnecting with content publishers and influencers. Having refocused the strategy, the agency forged close partnerships & rebuilt tight communications with top-tier content partners.
customers (goal was 15%).
See more case studies
OpportunityA strategy shift among a national children’s brand softened the available discounts used for the previous cadence of offers, which started to drive a YoY affiliate decline. The retailer was faced with promotional constraints which limited the number of...
ChallengeIntense competition in the LLC & Business Formation vertical led our client's top affiliates to consistently demand higher commissions, as competitors sought to lure them with higher rates. Despite our client offering a highly competitive commission rate...
ChallengeA children’s clothing brand was looking to grow and scale their affiliate program at a more efficient rate. A reliance was built on the brands top publishers, with 91% of the demand being driven tied to the top 10 publishers within the program. With having...
Looking for OPM Pros?
Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.