877-258-4199 info@gen3marketing.com
Home Case Studies Paula’s Choice: A Turnaround Story

Paula’s Choice: A Turnaround Story

Paulas Choice Hero Image

224%

increase in traffic (clicks) for content partners

209%

YoY increase in content partner revenue

28%

YoY increase in 7-figure gross affiliate sales

The Challenge

Paula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a goal of 10% YoY growth, the program was actually pacing down by 2% YoY.

The Gen3 Approach

The team took over management of the program and developed an action-oriented & personalized program strategy for reconnecting with content publishers and influencers. Having refocused the strategy, the agency forged close partnerships & rebuilt tight communications with top-tier content partners.

The Results

  • 28% YoY increase in 7-figure gross affiliate sales
  • 44% YoY increase in new-to-file customers (goal was 15%)
  • 209% YoY increase in content partner revenue
  • 224% increase in traffic (clicks) for content partners
  • 45% YoY click increase
  • 23% increase in active program publishers

More case studies

How a UK Outdoor Equipment Brand Achieved +52% Revenue Growth

How a UK Outdoor Equipment Brand Achieved +52% Revenue Growth

How a UK outdoor equipment brand achieved +52% revenue growth.+52%Revenue Growth (YoY)+805% Traffic Increase+150% Cyber Weekend Revenue BoostThe ChallengeA leading UK outdoor equipment brand sought to refine its affiliate marketing programme while...