Paula's Choice: A Turnaround Story

Challenge

Paula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a goal of 10% YoY growth, the program was actually pacing down by 2% YoY.

Action

The team took over management of the program and developed an action-oriented & personalized program strategy for reconnecting with content publishers and influencers. Having refocused the strategy, the agency forged close partnerships & rebuilt tight communications with top-tier content partners.

Results

28%

YoY increase in 7-figure gross affiliate sales

44%

YoY increase in new-to-file customers (goal was 15%)

209%

YoY increase in content partner revenue

224%

increase in traffic (clicks) for content partners

45%

YoY click increase

23%

increase in active program publishers

More case studies

Boosting Growth and Engagement With Strategic Affiliate Marketing

Boosting growth and engagement with strategic affiliate marketing.2.6K%Lead Increase3.3K%Clicks Surge+3.7-pt.CVR ImprovementThe ChallengeBlockFi, a leading financial services company in the crypto space, faced a critical challenge: Expanding its...

Oak Furniture Superstore’s Affiliate Orders Rise 85% with Digital Partnerships

Oak Furniture Superstore's digital partnerships increased affiliate program orders by +85%.The ChallengeIn a rapidly evolving digital marketplace, Oak Furniture Superstore's affiliate program was not reaching its full potential. Their existing...

Coravin’s +38% Affiliate Revenue Surge in the Luxury Wine Market

Coravin Achieves a 38% Increase in Affiliate Revenue in the European Luxury Wine Market+71%Voucher Sector Revenue Increase+38%AOV Increase+33%Revenue IncreaseThe ChallengeIn an economic landscape where consumers were tighetning their belts, Coravin...