Challenge
Nutribullet is one of the leading innovators of the personal, single-serve countertop blender with over 50 million satisfied customers worldwide.
In order to continue growth and maintain its competitive place in the market, Nutribullet needed help on multiple fronts.
The objectives were clear: form stronger, more powerful content partnerships, inspire more top-of-funnel engagement, and capture DTC market share from resellers.
Action
The team went to work, first identifying high-traffic articles about the “best blender,” product reviews, and gift guides for link switches.
The Gen3 Group agency encouraged new article creation about special offers and new product launches.
Finally, the team leveraged high commissions, exclusive offers, flat fees, and product samples to entice content partners to send users directly to nutribullet.com instead of resellers.
Results
content partners
More case studies
Boosting Growth and Engagement With Strategic Affiliate Marketing
Boosting growth and engagement with strategic affiliate marketing.2.6K%Lead Increase3.3K%Clicks Surge+3.7-pt.CVR ImprovementThe ChallengeBlockFi, a leading financial services company in the crypto space, faced a critical challenge: Expanding its...
Oak Furniture Superstore’s Affiliate Orders Rise 85% with Digital Partnerships
Oak Furniture Superstore's digital partnerships increased affiliate program orders by +85%.The ChallengeIn a rapidly evolving digital marketplace, Oak Furniture Superstore's affiliate program was not reaching its full potential. Their existing...
Coravin’s +38% Affiliate Revenue Surge in the Luxury Wine Market
Coravin Achieves a 38% Increase in Affiliate Revenue in the European Luxury Wine Market+71%Voucher Sector Revenue Increase+38%AOV Increase+33%Revenue IncreaseThe ChallengeIn an economic landscape where consumers were tighetning their belts, Coravin...