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Nutribullet is one of the leading innovators of the personal, single-serve countertop blender with over 50 million satisfied customers worldwide.

But in order to continue growth and maintain its competitive place in the market, Nutribullet needed help on multiple fronts.

The objectives were clear: form stronger, more powerful content partnerships, inspire more top-of-funnel engagement, and capture DTC market share from resellers. 

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The OPM Pros team went to work, first identifying high-traffic articles about the “best blender,” product reviews, and gift guides for link switches.

The Gen3 Group agency encouraged new article creation about special offers and new product launches.

Finally, the team leveraged high commissions, exclusive offers, flat fees, and product samples to entice content partners to send users directly to nutribullet.com instead of resellers.


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of ecommerce sales driven
through the affiliate channel.
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of program clicks from
content partners.
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of program sales from content partners.

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Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity.
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Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.