Nutribullet is one of the leading innovators of the personal, single-serve countertop blender with over 50 million satisfied customers worldwide.
But in order to continue growth and maintain its competitive place in the market, Nutribullet needed help on multiple fronts.
The objectives were clear: form stronger, more powerful content partnerships, inspire more top-of-funnel engagement, and capture DTC market share from resellers.
The OPM Pros team went to work, first identifying high-traffic articles about the “best blender,” product reviews, and gift guides for link switches.
The Gen3 Group agency encouraged new article creation about special offers and new product launches.
Finally, the team leveraged high commissions, exclusive offers, flat fees, and product samples to entice content partners to send users directly to nutribullet.com instead of resellers.
through the affiliate channel.
See more case studies
OpportunityA strategy shift among a national children’s brand softened the available discounts used for the previous cadence of offers, which started to drive a YoY affiliate decline. The retailer was faced with promotional constraints which limited the number of...
ChallengeIntense competition in the LLC & Business Formation vertical led our client's top affiliates to consistently demand higher commissions, as competitors sought to lure them with higher rates. Despite our client offering a highly competitive commission rate...
ChallengeA children’s clothing brand was looking to grow and scale their affiliate program at a more efficient rate. A reliance was built on the brands top publishers, with 91% of the demand being driven tied to the top 10 publishers within the program. With having...
Looking for OPM Pros?
Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.