Home Depot came to Gen3 with a simple, yet difficult, challenge — Develop a program that could support revenue growth with 0% budget growth YoY.
Gen3 developed a 4-pronged approach to cost-savings:
1. Restructured the baseline, moving to a tiered commission strategy by publisher type, while customizing individual publisher commission based on their value proposition.
2. Moved to a SaaS fee network, migrating from CJ (% of sales/commission) to impact (fixed yearly fee).
3. Creatively leveraged CPA in multiple ways:
- Secured high-impact placements by reinvesting commission cost savings.
- Successfully negotiated high impact CPA-based exposures with a top loyalty publisher.
- Leveraged short-term, attractive cashback on seasonally relevant categories.
- Integrated SKU-based tracking to support category cashback.
4. Removed the #2 revenue-driving publisher (coupon browser extension) from the program.
- Coupons are never available for customers
- Sales were being misattributed.
- Commissions were being wasted.
See more case studies
ChallengeA subscription brand enlisted the services of Gen3 Marketing to help increase enrollments through affiliate marketing. Before Gen3, the program had been significantly scaled back. Most lower funnel partners were removed, leaving only 26 active, high-quality...
ChallengeClean Origin wanted to increase its brand awareness through Find Your Influence, a self-managed online portal that allows brands to connect with influencers and have their products promoted online. The company chose to open an application to influencers in...
ChallengeWorld Wide Stereo and one of their manufacturing partners, Klipsch, released a pair of true wireless earbuds manufactured in partnership with McLaren for both premium sound quality and durability WWS needed a budget-savvy plan for custom content to increase...
Looking for OPM Pros?
Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.