Challenge
Home Depot came to Gen3 with a simple, yet difficult, challenge — Develop a program that could support revenue growth with 0% budget growth YoY.
Action
Gen3 developed a 4-pronged approach to cost-savings:
1. Restructured the baseline, moving to a tiered commission strategy by publisher type, while customizing individual publisher commission based on their value proposition.
2. Moved to a SaaS fee network, migrating from CJ (% of sales/commission) to impact (fixed yearly fee).
3. Creatively leveraged CPA in multiple ways:
- Secured high-impact placements by reinvesting commission cost savings.
- Successfully negotiated high impact CPA-based exposures with a top loyalty publisher.
- Leveraged short-term, attractive cashback on seasonally relevant categories.
- Integrated SKU-based tracking to support category cashback.
4. Removed the #2 revenue-driving publisher (coupon browser extension) from the program.
- Coupons are never available for customers.
- Sales were being misattributed.
- Commissions were being wasted.
Results
More case studies
How a Strategic Content Focus Led to a Dramatic 82% Revenue Uplift
82%Increase in revenue quarter-over-quarter.55%Increase in year-over-year revenue in Q2, following a -16% decline in Q1.39%Increase in partner activation rates from Q1 to Q2.CHALLENGEIn a marketplace brimming with competition, a prominent children's...
Revolutionizing Affiliate Earnings: A Strategic Shift to Performance-Driven Commission Structure
$7,500Top affiliate's earnings growing from $2500.$150Earnings per order growing from $50.44.7%Month-over-Month affiliate commissions.CHALLENGEIn the competitive LLC & Business Formation sector, our client faced a dilemma. Their top affiliates, under...
118% Revenue Surge: Mastering Affiliate Diversification
118%Revenue goal achieved.79%Increase in revenue during placement periods.25%Improvement in ROAS.CHALLENGEA children's clothing brand faced a pivotal moment, aiming to expand their affiliate program. Relying heavily on their top 10 publishers for 91%...