Challenge
Fresh Direct is a popular food-delivery service in the United States that is geographically concentrated within a specific part of the country. The brand places a high focus on acquiring new customers, so the program is set up to commission on only new net orders and sales. The company wanted to expand its customer acquisition efforts and came to Gen3 in search of some “out of the box” thinking. Their geographic concentration provided advantages but presented unique challenges for growth.
Action
Using its extensive publisher knowledge, Gen3 proposed that Fresh Direct partner with Augeo, a card-linking publisher with an audience of 35 million cardholders that redeem cashback points for every purchase made with a participating brand. Augeo also has geotargeting capabilities that fit well with Fresh Direct’s geographic restrictions and also accepts commissions on net new orders only.
Gen3 set up the loyalty campaign, negotiated the budget, and monitored the spending. The agency ran a three-month test that targeted both new customers and lapsed customers with a cashback reward for each purchase.
To determine the incrementality with this test and the effect of the cash back with each purchase, a control group of 5% of eligible customers was not served the cashback reward, while all others were shown the 5% cashback rate.
Results
a gross ROI of $12.50x
customers for gross ROI of $12.48x
More case studies
How a Strategic Content Focus Led to a Dramatic 82% Revenue Uplift
82%Increase in revenue quarter-over-quarter.55%Increase in year-over-year revenue in Q2, following a -16% decline in Q1.39%Increase in partner activation rates from Q1 to Q2.CHALLENGEIn a marketplace brimming with competition, a prominent children's...
Revolutionizing Affiliate Earnings: A Strategic Shift to Performance-Driven Commission Structure
$7,500Top affiliate's earnings growing from $2500.$150Earnings per order growing from $50.44.7%Month-over-Month affiliate commissions.CHALLENGEIn the competitive LLC & Business Formation sector, our client faced a dilemma. Their top affiliates, under...
118% Revenue Surge: Mastering Affiliate Diversification
118%Revenue goal achieved.79%Increase in revenue during placement periods.25%Improvement in ROAS.CHALLENGEA children's clothing brand faced a pivotal moment, aiming to expand their affiliate program. Relying heavily on their top 10 publishers for 91%...