Fresh Direct is a popular food-delivery service in the United States that is geographically concentrated within a specific part of the country. The brand places a high focus on acquiring new customers, so the program is set up to commission on only new net orders and sales. The company wanted to expand its customer acquisition efforts and came to Gen3 in search of some “out of the box” thinking. Their geographic concentration provided advantages but presented unique challenges for growth.
Using its extensive publisher knowledge, Gen3 proposed that Fresh Direct partner with Augeo, a card-linking publisher with an audience of 35 million cardholders that redeem cashback points for every purchase made with a participating brand. Augeo also has geotargeting capabilities that fit well with Fresh Direct’s geographic restrictions and also accepts commissions on net new orders only.
Gen3 set up the loyalty campaign, negotiated the budget, and monitored the spending. The agency ran a three-month test that targeted both new customers and lapsed customers with a cashback reward for each purchase.
To determine the incrementality with this test and the effect of the cash back with each purchase, a control group of 5% of eligible customers was not served the cashback reward, while all others were shown the 5% cashback rate.
a gross ROI of $12.50x.
customers for gross ROI of $12.48x.
See more case studies
OpportunityA strategy shift among a national children’s brand softened the available discounts used for the previous cadence of offers, which started to drive a YoY affiliate decline. The retailer was faced with promotional constraints which limited the number of...
ChallengeIntense competition in the LLC & Business Formation vertical led our client's top affiliates to consistently demand higher commissions, as competitors sought to lure them with higher rates. Despite our client offering a highly competitive commission rate...
ChallengeA children’s clothing brand was looking to grow and scale their affiliate program at a more efficient rate. A reliance was built on the brands top publishers, with 91% of the demand being driven tied to the top 10 publishers within the program. With having...
Looking for OPM Pros?
Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.