877-258-4199 info@gen3marketing.com
Fresh Direct Logo Image
Fresh Direct Hero Image


Fresh Direct is a popular food-delivery service in the United States that is geographically concentrated within a specific part of the country. The brand places a high focus on acquiring new customers, so the program is set up to commission on only new net orders and sales.

The company wanted to expand its customer acquisition efforts and came to Gen3 in search of some “out of the box” thinking. Their geographic concentration provided advantages but presented unique challenges for growth.

Fresh Direct Challenge One Image
Fresh Direct Challenge Two Image


Using its extensive publisher knowledge, Gen3 proposed that Fresh Direct partner with Augeo, a card-linking publisher with an audience of 35 million cardholders that redeem cashback points for every purchase made with a participating brand. Augeo also has geotargeting capabilities that fit well with Fresh Direct’s geographic restrictions and also accepts commissions on net new orders only.

Gen3 set up the loyalty campaign, negotiated the budget, and monitored the spending. The agency ran a three-month test that targeted both new customers and lapsed customers with a cashback reward for each purchase.

To determine the incrementality with this test and the effect of the cash back with each purchase, a control group of 5% of eligible customers was not served the cashback reward, while all others were shown the 5% cashback rate.


Blue Background Circle
YoY lift in total client sales.
Dark Blue Background Circle
YoY lift in new customer sales for
a gross ROI of $12.50x.
Blue Background Circle
YoY lift in sales by lapsed
customers for gross ROI of $12.48x.

See more case studies

Paula’s Choice: A Turnaround Story

Paula’s Choice: A Turnaround Story

ChallengePaula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a...

Looking for OPM Pros?

Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity.
OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.