877-258-4199 info@gen3marketing.com
Home Case Studies World Wide Stereo: A Budget-savvy Campaign that Draws in New Partners By Gen3 Marketing Posted on Jun 30, 2021
World Wide Stereo Logo Image
World Wide Stereo Hero Image


World Wide Stereo and one of their manufacturing partners, Klipsch, released a pair of true wireless earbuds manufactured in partnership with McLaren for both premium sound quality and durability

WWS needed a budget-savvy plan for custom content to increase online coverage of the new Klipsch product, driving incremental traffic and sales to WWS.com from large content publishers, as well as affinity-based niche partners in the premium audio space, and those targeting car enthusiasts.

World Wide Stereo Challenge One Image
World Wide Stereo Challenge Two Image


While staying within an additional budget of approximately $25k, the Gen3 affiliate team recruited and activated six content partners for the campaign, securing four sponsored content pieces with the available budget and two dedicated YouTube video reviews in exchange for gifted product.

Activated partners included Men’s Journal, Digital Trends, DriveTribe, Carl Murawski, and Beastmade Reviews—the latter three being entirely new to the WWS program. Two of the partners were activated exclusively with gifted product and affiliate commissions only, reducing budgetary impact while materially extending reach.


Blue Background Circle
increase in YoY traffic
contribution from content
partners. (From 25% to 45%)
Dark Blue Background Circle
AOV (Average-Order-Value)
Blue Background Circle
Approximate effective CPC, well
below the $4.05 average
reported by Computers &
Consumer Electronics in 2020.

See more case studies

Content-Centric Approach Overcomes Promotional Constraints

Content-Centric Approach Overcomes Promotional Constraints

OpportunityA strategy shift among a national children’s brand softened the available discounts used for the previous cadence of offers, which started to drive a YoY affiliate decline.​ The retailer was faced with promotional constraints which limited the number of...

Creating New Commission Structure to align Clients Goals

Creating New Commission Structure to align Clients Goals

ChallengeIntense competition in the LLC & Business Formation vertical led our client's top affiliates to consistently demand higher commissions, as competitors sought to lure them with higher rates. Despite our client offering a highly competitive commission rate...

In-House to Gen3 Managed Affiliate Program

In-House to Gen3 Managed Affiliate Program

ChallengeA children’s clothing brand was looking to grow and scale their affiliate program at a more efficient rate.​ A reliance was built on the brands top publishers, with 91% of the demand being driven tied to the top 10 publishers within the program. ​ With having...

Looking for OPM Pros?

Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.

Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.

Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.