Challenge
World Wide Stereo and one of their manufacturing partners, Klipsch, released a pair of true wireless earbuds manufactured in partnership with McLaren for both premium sound quality and durability
WWS needed a budget-savvy plan for custom content to increase online coverage of the new Klipsch product, driving incremental traffic and sales to WWS.com from large content publishers, as well as affinity-based niche partners in the premium audio space, and those targeting car enthusiasts.
Action
While staying within an additional budget of approximately $25k, the Gen3 affiliate team recruited and activated six content partners for the campaign, securing four sponsored content pieces with the available budget and two dedicated YouTube video reviews in exchange for gifted product.
Activated partners included Men’s Journal, Digital Trends, DriveTribe, Carl Murawski, and Beastmade Reviews—the latter three being entirely new to the WWS program. Two of the partners were activated exclusively with gifted product and affiliate commissions only, reducing budgetary impact while materially extending reach.
Results
contribution from content
partners. (From 25% to 45%)
increase.
below the $4.05 average
reported by Computers &
Consumer Electronics in 2020.
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Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity.
OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.