ChallengeThe world’s most iconic trusted name in music's mission is to reach and serve players at every stage from new players to the world’s most acclaimed artists. For this campaign, the brand was looking to partner with musicians and creators to share a Series...
ChallengeTo compete with rival brands, our client needed to implement an upper funnel strategy to generate a consistent stream of traffic and increase brand exposure. This sustainable travel brand teamed up with Gen3 Marketing to get key content placements that would...
ChallengeA sustainable footwear company, grappled with underperformance in their affiliate marketing program. They struggled with limited strategic depth, compliance management, and a lack of comprehensive visibility into their account. SolutionGen3 Marketing...
ChallengeGen3 took over the management of an existing electronics manufacturer/retailer’s affiliate program, previously managed in-house, in 2018, which first launched on the Commission Junction network in early 2013. Though the program was showing consistent growth,...
ChallengeAmazon announced large reductions in the commission rates of its affiliate program. The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%. To mitigate losses, websites...
6,059%Increase in year-over-year traffic. 1,001%Rise in year-over-year orders116%Growth in trafficCHALLENGEA subscription brand, seeking to revitalize their enrollments, faced the dilemma of a diminished affiliate marketing program. With most...
ChallengeGen3 wanted to increase this ethically-sourced diamond jewelry business brand's awareness through Find Your Influence, a self-managed online portal that allows brands to connect with influencers and have their products placed. They selected to open an...
ChallengeWorld Wide Stereo (WWS) and one of their manufacturing partners, Klipsch, released a pair of true wireless earbuds manufactured in partnership with McLaren for both premium sound quality and durability. WWS needed a budget-savvy plan for custom content to...
ChallengePaula’s Choice Skincare works with a big variety of publishers. With a focus on content publishers and influencers, they see value in working with all types of affiliates. However, Paula’s Choice was facing a rapidly fading affiliate program. Having had a...
ChallengeNutribullet is one of the leading innovators of the personal, single-serve countertop blender with over 50 million satisfied customers worldwide. In order to continue growth and maintain its competitive place in the market, Nutribullet needed help on multiple...
ChallengeHome Depot came to Gen3 with a simple, yet difficult, challenge — Develop a program that could support revenue growth with 0% budget growth YoY.ActionGen3 developed a 4-pronged approach to cost-savings:1. Restructured the baseline, moving to a tiered...
ChallengeLorex is a provider of security camera systems for small businesses and consumer markets in North America and Europe. They came to Gen3 looking for general improvement in their affiliate program, hungry to garner more traffic and attention through affiliate...
ChallengeFresh Direct is a popular food-delivery service in the United States that is geographically concentrated within a specific part of the country. The brand places a high focus on acquiring new customers, so the program is set up to commission on only new net...
ChallengeChicco’s Amazon advertising program was showing limited growth in early 2019, and they asked Gen3 to address their growing concerns. The challenge was to seek new ways to increase efficiencies and grow the topline while sustaining and reducing costs....