Boosting growth and engagement with strategic affiliate marketing.

The Challenge

BlockFi, a leading financial services company in the crypto space, faced a critical challenge: Expanding its customer base and driving engagement through affiliate marketing.

To achieve this, BlockFi set out to:

1. Grow Interest Account Deposits: Encourage users to deposit crypto assets and earn interest, increasing overall deposits.
2. Scale Loan Funding: Increase the volume of funded loans using crypto as collateral, driving revenue growth.
3. Boost Lead Generation: Increase sign-ups and leads for potential customers, expanding the sales pipeline.

Despite its innovative offerings, BlockFi required a strategic partner to optimize its affiliate marketing efforts and achieve ambitious growth targets.

The Gen3 Approach

To address BlockFi’s challenges, Gen3 Marketing developed a comprehensive, multi-faceted strategy:

• Targeted Affiliate Partnerships:
  • Strategic Alignment: Partnered with high-performing affiliates in the financial and cryptocurrency sectors, providing customized promotional materials and guidance to ensure alignment with BlockFi’s brand and goals.
• Data-Driven Campaigns:
  • Performance Insights: Continuously monitored and analyzed campaign data to identify areas of opportunity and optimize underperforming segments.
  • A/B Testing: Conducted A/B tests on creative assets, landing pages, and calls-to-action to determine the most effective approaches and inform future campaigns.
• Creative Excellence:
  • Compelling Content: Developed high-quality, engaging content that resonated with target audiences, highlighting BlockFi’s unique value propositions and differentiators
  • Visual Storytelling: Utilized compelling visuals and clear, concise messaging to capture attention, drive action, and build brand awareness.
• Continuous Optimization:
  • Real-Time Refining: Made real-time adjustments based on ongoing performance data, ensuring campaigns remained agile and responsive to market changes and shifting consumer behaviors.
  • Collaborative Feedback: Established feedback loops with affiliates to gather insights, refine strategies, and drive continuous improvement.
• Innovative Techniques:
  • Behavioral Targeting: Partnered with affiliates that leveraged advanced behavioral targeting to reach potential customers based on their online behavior, interests, and preferences.
  • Omnichannel Engagement: Leveraged affiliates who promoted through multiple channels, including social media, email marketing, and influencer partnerships, to create a cohesive and far-reaching campaign that drove engagement across touchpoints.

The Results

Our efforts led to significant improvements in BlockFi’s key performance metrics:

• Lead Sign-Ups: Lead sign-ups increased by 2,600%, indicating a successful capture of potential customer interest and engagement.
• Clicks: The number of clicks surged by 3,307%, showcasing increased engagement and interest from the target audience.
• Conversion Rate (CVR): The conversion rate improved by 3.7 percentage points, demonstrating the effectiveness of the targeted strategies and optimized campaigns.

More case studies