Boosting growth and engagement with strategic affiliate marketing.
2.6K%
Lead Increase
3.3K%
Clicks Surge
+3.7-pt.
CVR Improvement
The Challenge
BlockFi, a leading financial services company in the crypto space, faced a critical challenge: Expanding its customer base and driving engagement through affiliate marketing.
To achieve this, BlockFi set out to:
- Grow Interest Account Deposits: Encourage users to deposit crypto assets and earn interest, increasing overall deposits.
- Scale Loan Funding: Increase the volume of funded loans using crypto as collateral, driving revenue growth.
- Boost Lead Generation: Increase sign-ups and leads for potential customers, expanding the sales pipeline.
Despite its innovative offerings, BlockFi required a strategic partner to optimize its affiliate marketing efforts and achieve ambitious growth targets.
The Gen3 Approach
To address BlockFi’s challenges, Gen3 Marketing developed a comprehensive, multi-faceted strategy:
- Targeted Affiliate Partnerships:
- Strategic Alignment: Partnered with high-performing affiliates in the financial and cryptocurrency sectors, providing customized promotional materials and guidance to ensure alignment with BlockFi’s brand and goals.
- Data-Driven Campaigns:
- Performance Insights: Continuously monitored and analyzed campaign data to identify areas of opportunity and optimize underperforming segments.
- A/B Testing: Conducted A/B tests on creative assets, landing pages, and calls-to-action to determine the most effective approaches and inform future campaigns.
- Creative Excellence:
- Compelling Content: Developed high-quality, engaging content that resonated with target audiences, highlighting BlockFi’s unique value propositions and differentiators
- Visual Storytelling: Utilized compelling visuals and clear, concise messaging to capture attention, drive action, and build brand awareness.
- Continuous Optimization:
- Real-Time Refining: Made real-time adjustments based on ongoing performance data, ensuring campaigns remained agile and responsive to market changes and shifting consumer behaviors.
- Collaborative Feedback: Established feedback loops with affiliates to gather insights, refine strategies, and drive continuous improvement.
- Innovative Techniques:
- Behavioral Targeting: Partnered with affiliates that leveraged advanced behavioral targeting to reach potential customers based on their online behavior, interests, and preferences.
- Omnichannel Engagement: Leveraged affiliates who promoted through multiple channels, including social media, email marketing, and influencer partnerships, to create a cohesive and far-reaching campaign that drove engagement across touchpoints.
The Results
Our efforts led to significant improvements in BlockFi’s key performance metrics:
- Lead Sign-Ups: Lead sign-ups increased by 2,600%, indicating a successful capture of potential customer interest and engagement.
- Clicks: The number of clicks surged by 3,307%, showcasing increased engagement and interest from the target audience.
- Conversion Rate (CVR): The conversion rate improved by 3.7 percentage points, demonstrating the effectiveness of the targeted strategies and optimized campaigns.
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