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Home Case Studies Boosting Growth and Engagement With Strategic Affiliate Marketing

Boosting growth and engagement with strategic affiliate marketing.

Blocks in cyberspace.

2.6K%

Lead Increase

3.3K%

Clicks Surge

+3.7-pt.

CVR Improvement

The Challenge

BlockFi, a leading financial services company in the crypto space, faced a critical challenge: Expanding its customer base and driving engagement through affiliate marketing.

To achieve this, BlockFi set out to:

  1. Grow Interest Account Deposits: Encourage users to deposit crypto assets and earn interest, increasing overall deposits.
  2. Scale Loan Funding: Increase the volume of funded loans using crypto as collateral, driving revenue growth.
  3. Boost Lead Generation: Increase sign-ups and leads for potential customers, expanding the sales pipeline.

Despite its innovative offerings, BlockFi required a strategic partner to optimize its affiliate marketing efforts and achieve ambitious growth targets.

The Gen3 Approach

To address BlockFi’s challenges, Gen3 Marketing developed a comprehensive, multi-faceted strategy:

  • Targeted Affiliate Partnerships:
    • Strategic Alignment: Partnered with high-performing affiliates in the financial and cryptocurrency sectors, providing customized promotional materials and guidance to ensure alignment with BlockFi’s brand and goals.
  • Data-Driven Campaigns:
    • Performance Insights: Continuously monitored and analyzed campaign data to identify areas of opportunity and optimize underperforming segments.
    • A/B Testing: Conducted A/B tests on creative assets, landing pages, and calls-to-action to determine the most effective approaches and inform future campaigns.
  • Creative Excellence:
    • Compelling Content: Developed high-quality, engaging content that resonated with target audiences, highlighting BlockFi’s unique value propositions and differentiators
    • Visual Storytelling: Utilized compelling visuals and clear, concise messaging to capture attention, drive action, and build brand awareness.
  • Continuous Optimization:
    • Real-Time Refining: Made real-time adjustments based on ongoing performance data, ensuring campaigns remained agile and responsive to market changes and shifting consumer behaviors.
    • Collaborative Feedback: Established feedback loops with affiliates to gather insights, refine strategies, and drive continuous improvement.
  • Innovative Techniques:
    • Behavioral Targeting: Partnered with affiliates that leveraged advanced behavioral targeting to reach potential customers based on their online behavior, interests, and preferences.
    • Omnichannel Engagement: Leveraged affiliates who promoted through multiple channels, including social media, email marketing, and influencer partnerships, to create a cohesive and far-reaching campaign that drove engagement across touchpoints.

The Results

Our efforts led to significant improvements in BlockFi’s key performance metrics:

  • Lead Sign-Ups: Lead sign-ups increased by 2,600%, indicating a successful capture of potential customer interest and engagement.
  • Clicks: The number of clicks surged by 3,307%, showcasing increased engagement and interest from the target audience.
  • Conversion Rate (CVR): The conversion rate improved by 3.7 percentage points, demonstrating the effectiveness of the targeted strategies and optimized campaigns.

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