877-258-4199 info@gen3marketing.com
Home Case Studies Creating New Commission Structure to align Clients Goals By Gen3 Marketing Posted on Feb 2, 2024


Intense competition in the LLC & Business Formation vertical led our client’s top affiliates to consistently demand higher commissions, as competitors sought to lure them with higher rates. Despite our client offering a highly competitive commission rate and the industry’s best product, both new and existing affiliates sought increased commissions without achieving expected volume levels or demonstrating the actual value they could bring to the affiliate program.


Our teams worked in tandem to phase out bespoke commissions and develop a click attribution-based commission model that credited affiliates based on two factors: the type of package (Silver, Gold, Platinum) purchased and the clickstream position in the sales funnel (low, mid, high) enabling higher commission earnings. ​

Commission based on the package: ​
Silver: $25, Gold: $50, Platinum: $75​

Commission clickstream position: ​
Last touch: $25, Middle touch: $50, First touch: $75


The new commission structure presented an opportunity for affiliates who had previously earned a flat commission of $50 per order to now earn a commission of up to $150 per order, depending on the funnel position and the package purchased. ​​

This structure also motivated them to push the Platinum package to their audience, as it allowed them to earn a higher commission. One of our top affiliates, who had been averaging $2,500 in monthly commissions with the old structure, began earning approximately $7,500 in monthly commissions with the new commission structure. Overall, affiliate commissions increased by 44.7% MoM.​

On the advertiser’s side, the new structure allowed for a clearer assessment of the value each affiliate brought to the program. It facilitated the identification of whether an affiliate was driving more Platinum orders compared to Silver or more medium-funnel orders compared to low-funnel.​

See more case studies

Content-Centric Approach Overcomes Promotional Constraints

Content-Centric Approach Overcomes Promotional Constraints

OpportunityA strategy shift among a national children’s brand softened the available discounts used for the previous cadence of offers, which started to drive a YoY affiliate decline.​ The retailer was faced with promotional constraints which limited the number of...

In-House to Gen3 Managed Affiliate Program

In-House to Gen3 Managed Affiliate Program

ChallengeA children’s clothing brand was looking to grow and scale their affiliate program at a more efficient rate.​ A reliance was built on the brands top publishers, with 91% of the demand being driven tied to the top 10 publishers within the program. ​ With having...

Fashion Apparel & Footwear Existing Affiliate Program

Fashion Apparel & Footwear Existing Affiliate Program

OpportunityGen3 took over management of an existing retailer’s affiliate program, previously managed in-house.​ In order to meet this retailer’s aggressive program growth goals, and secure additional market share in an increasingly crowded online space, Gen3...

Looking for OPM Pros?

Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.

Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.

Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.