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Actionable Insights Podcast
Episode Eleven: How to Align your Brand Strategy with Consumer Behavior to Drive Sales
Actionable Insights - November 14, 2023Episode Eleven: How to Align your Brand Strategy with Consumer Behavior to Drive SalesOverviewGen3 Marketing's special guest is Tiara Rea-Palmer, the Director of Partnerships at CouponFollow, with a wealth of experience in the...
Episode Ten: Pay-per-outcome – The Seismic Shift in TV Advertising
Actionable Insights - November 6, 2023Episode Ten: Pay-per-outcome - The Seismic Shift in TV AdvertisingOverviewIntroducing episode ten of Gen3's "Actionable Insights" podcast featuring Vikki Danielson from TV Scientific. Discover how TV Scientific is revolutionizing...
Episode Nine: Financial Services, Affiliate Strategies. Critical Factors for Success.
Actionable Insights - October 17, 2023Episode Nine: Financial Services, Affiliate Strategies. Critical Factors for Success.OverviewIn episode nine, host Kerry Curran speaks with Todd Crawford, co-founder of Impact.com, discussing affiliate marketing in the financial...
Episode Eight: The Intersection of Influencer and Affiliate
Actionable Insights - October 10, 2023Episode Eight: The Intersection of Influencer and AffiliateTranscriptKerry Curran Hello, welcome to Actionable Insights, Gen3 Marketing's podcast bringing you insights and information that will help you with your performance...
Episode Seven: Up-leveling your Affiliate Strategies
Actionable Insights - September 28, 2023Episode Seven: Up-leveling your Affiliate StrategiesOverviewIn this episode of Gen3's Actionable Insight podcast series, Kerry Curran hosts Maura Smith, the CMO of Partnerize, to explore strategies for enhancing affiliate...
Episode Six: Educating the C-Suite
Actionable Insights - September 19, 2023Episode Six: Educating the C-SuiteOverviewIn this episode of Gen3’s Actionable Insights podcast series, Kerry Curran hosts Alexandra Forsch from Awin to explore the world of performance and affiliate marketing strategies aimed...
Blog
11 Powerful Affiliate Marketing Strategies For Success
Learn about several affiliate marketing strategies that successfully guide buyers to your business, providing you with long-term sales and sustainable ROI. In the dynamic world of digital marketing, finding a strategy that truly pays off is like striking gold —and...
Influencer Marketing Strategy: The Definitive Guide
Ready to use influencer marketing to its fullest potential? In this guide, we’ll walk you through how to create a solid influencer marketing marketing strategy.Influencer marketing has been steadily growing in popularity and is now an essential part of digital...
Dangerous Affiliate Marketing Scams to Avoid
Affiliate marketing scams are on the rise. To protect yourself, you need to know how these scams work. Here’s what you need to know.Affiliate marketing has evolved beyond just referral links on blogs—it now includes brand ambassadors, affiliate networks, and...
19 Affiliate Marketing Examples To Inspire Your Next Campaign
Let these affiliate marketing examples inspire your next affiliate marketing campaign and help you drive higher ROI.Affiliate marketing is all around us. That Instagram post promoting a new ergonomic office space? That blog article with an embedded link to a product...
How to Build an Effective Affiliate Marketing Funnel
An affiliate marketing funnel is one of the most effective ways to attract leads and generate sales. Learn how to build a powerful funnel step-by-step.As the pace of online commerce accelerates, one channel stands out for its potential to drive performance-based...
Amazon Prime Day For Sellers: New Insights For More Sales
Amazon Prime Day 2023 (July 11-12, 2023) is quickly approaching, presenting a unique opportunity for brands to drive more sales, connect with customers, and give their brand an overall lift. But a question arises when considering Prime Day sales by brands: does...
Actionable Insights Newsletter
Actionable Insights Newsletter – September 2023 Edition
We've been busy recording four new 'Actionable Insights' podcast episodes and earning a remarkable eight finalist nominations at this year's Global Performance Marketing Awards.Gen3's state-of-nation Affiliate Marketing industry report expands on strategically...
Actionable Insights Newsletter – August 2023 Edition
This month, we introduce our pioneering original research paper and brand-new podcast series! Plus, Gen3 news and industry updates. Gen3's Pioneering State-of-Nation Report on the Affiliate Marketing IndustryWe recently launched our industry’s first multi-perspective...
News
Gen3 Marketing Publishes Pioneering State-of-Nation Report on the Affiliate Marketing Industry
Blog PostAs affiliate marketing moves center stage, Gen3 Marketing’s novel research study examines the complete channel landscape, from consumer shopping behavior to advertiser activities – and provides actionable insights for brand and performance marketers to...
Gen3 Marketing set for groundbreaking moment at Affiliate Summit East
Blog PostIn January, the industry gathered at Affiliate Summit West in Las Vegas. Fast-forward seven months, and with visits to various cities including Miami, London, and Chicago, as well as winning a prestigious Agency of the Year award along the way, Gen3 Marketing...
Events & Conferences
Blog PostIt feels like a lifetime time ago when affiliate conferences had to pause due to the pandemic. Now, more than ever, people in this industry realize how essential these events are for building friendships and professional connections with networks, publishers,...
Gen3 Marketing Publisher Development
Blog PostThe publisher development department at Gen3 Marketing is a recent addition aimed to support and enhance the continuously growing nature of our agency. The department actively fosters and strengthens affiliate partner relationships by nurturing long-term...
Gen3 Marketing observes Juneteenth
Blog PostJuneteenth, first celebrated in Galveston, Texas, on June 19, 1865, marks the freedom of enslaved people after the U.S. Civil War and President Abraham Lincoln's Emancipation Proclamation. For 157 years, African American communities have embraced this...
Brighton the destination as Gen3 Marketing prepares for the Affiliate Huddle
NewsFrom Las Vegas to Miami, 2023 has already proven a busy year for the Gen3 team’s involvement at affiliate conferences. With PI Live Miami still fresh in the memory, April provides the UK team with their first outing of the year as they head to the stunning coastal...
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