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Blog
Trends to Watch in 2021 Buy Now, Pay Later: Gen3’s Take on This Rising Marketing Opportunity.
Blog PostEveryone understands what "buy now, pay later" means. It’s an idea that goes back millenia. The real question is why it’s back in the headlines and what that means for brands.The answer is the recent rise of third-party Buy Now/Pay Later platforms that allow...
10 Strategies for Growing Your Business with Affiliate Marketing
Blog PostThe competitive landscape of the modern market is constantly changing. Big leaders can be swallowed up by scrappy start-ups at any moment, and customer loyalty can shift in the blink of an eye. Affiliate marketing provides a valuable bulwark against...
How to Get the Most Out of Your Influencer Marketing Efforts.
Blog PostInfluencer marketing can be a powerful tool for increasing brand awareness and attracting engaged consumers.In order to make the most of your affiliate marketing efforts, it's important to understand \who influencers are and what they do. A recent definition...
What We Lost In The Pandemic: Community Service
Blog PostA positive, service-led culture is at the heart of what makes Gen3 special. We don't just serve up first-rate affiliate marketing programs to our clients, we also team up as a company to serve our communities. We see it as a crucial part of our culture.Part...
Back to School During a Pandemic: How COVID-19 is Shaping 2020 BTS Trends.
Blog PostIt goes without saying that no one saw this one coming."Back to School in a Pandemic" wasn't a blog post we would have foreseen needing to write a year ago, but we're here to help clue you in to how COVID-19 is shaping BTS trends—and what you can do to...
The Roles of SEO and Affiliate: Do Affiliate Links Help with SEO?
Blog PostIt's a common question—one that could use a good answer:Does affiliate activity directly tie into SEO value?To answer "yes" would be somewhat misleading. In most cases, SEO values remain separate from affiliate activity—once an end user clicks a link and is...
News
Gen3 Marketing Announces Acquisition Of Oak Digital
NewsHigh-growth affiliate agency joins Gen3’s top-ranked family of digital marketing companies Blue Bell, Penn. – Gen3 Marketing, LLC (“Gen3”), an industry-leading, full-service digital marketing services provider specializing in affiliate marketing, is pleased to...
Gen3 Marketing Announces Strategic Investment From Comvest Partners
NewsBlue Bell, Penn. – Gen3 Marketing, LLC (“Gen3”), an industry-leading, full-service digital marketing service provider specializing in affiliate marketing, is pleased to announce a strategic investment in the firm from Comvest Partners (“Comvest”), an...
Gen3 Ranked #1 Affiliate Marketing Agency in 2021 Leading Vendors Report
NewsFor the fifth year in a row, Gen3 Marketing (including OPM Pros) has secured a Top 10 spot in the Affiliate Marketing category of the Digital Commerce 360 “2021 Leading Vendors Report,” appearing as the #1 affiliate marketing agency and #6 overall after top...
Gen3 Marketing Expands Globally with Acquisition of Optimus Performance Marketing
NewsBLUE BELL, Pa. – Gen3 Marketing (“Gen3”) is pleased to announce the acquisition of Optimus Performance Marketing (“Optimus-PM”). Based in Plymouth, UK and founded in 2006, Optimus-PM is an industry-leading affiliate marketing agency with an unparalleled reputation...
Gen3 Marketing Makes Shortlist For Three International Performance Marketing Awards, Including “Best Agency”
NewsBLUE BELL, Pa. – Gen3 Marketing has been shortlisted in three categories for the 14th Annual International Performance Marketing Awards, including “Best Agency,” “Best Managed Affiliate Programme,” and “Best Paid Search Campaign.” The International Performance...
Amazon Advertising Bid Management Strategy
NewsBLUE BELL, Pa. – Gen3 Marketing’s management team is excited to introduce an expansion to its PPC management service, now featuring Amazon Advertising campaign management. The company’s recent acquisition of ThePerformanceCompany.com included the addition of...
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