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Home Actionable Insights Newsletter Actionable Insights Newsletter – October 2023 EditionGen3 Marketing Logo - Light Blue Background By Gen3 Marketing Posted on Oct 26, 2023

Oct 26, 2023

Actionable Insights Newsletter – October 2023 Edition

This month we’re highlighting our affiliate marketing expertise for the financial services industry.

Today, our FinServ clients are generating 30-60% of new customer acquisition through the affiliate strategies managed by Gen3. Read on to learn more.

Affiliates dominate consumer financial product research

Financial services products are one of the most researched purchase categories. Affiliates are more prevalent than brand websites for research aiding purchase decisions.

We asked 2,000 consumers, “When evaluating or selecting a new credit card, insurance, financial, or banking account, where do you go for the stages of your decision-making process?” and the top destinations during the critical research stage were:


Product comparison websites (e.g. BestMoney, Bankrate, Creditcards.com, Lending Tree)


Credit-monitoring websites (e.g. Credit Karma, Credit Sesame, Experian)


Credit-monitoring websites (e.g. Credit Karma, Credit Sesame, Experian)

“If anyone wants to know why affiliate marketing is so important, go to Google and type ‘best credit card’, every organic and paid listing that is not a bank, is an affiliate. If a financial institution is not partnered with those affiliates, that presents a potential loss to a competitor.”

Leilana Cantrell

Senior Vice-President – Gen3 Marketing

Gen3’s Actionable Insights Podcast

Todd Crawford, Co-Founder of Impact.com, joins us to discuss the importance of a strong affiliate program to unlock growth for financial services brands including, navigating compliance and leveraging influencer partnerships.

Notable New Clients

Gen3’s News

Where we’ve been and where we’re going: Events, conferences, & speaking engagements.

PareshConnect, founded by Paresh Vadavia in 2009, now powered by Gen3, is the most popular networking event connecting affiliate leaders one party at a time! See the photos gallery from the past PareshConnect events here.

At eTail Canada Paresh and Gen3 co-hosted dinner with long-time industry friend, Rick Ylagan, Business Development and Partnerships at Rakuten Rewards.

At Deal Maker Canada we caught up with Rakuten Advertising’s Krysta Gutteridge, Senior Director of Business of Development, Canada and Nick Stamos, CEO.

Speaking Engagements

CGO Kerry Curran joined the MediaPost D2C Brand Insider Summit to host a roundtable discussion:

Containing Customer Acquisition Costs: The three Cs of DTC – Clutter, Competition, and CAC.

With the escalating Customer Acquisition Costs (CAC), she discussed tactics for and strategies for more efficient growth.

Senior Director Jana Banovska will be speaking at PI Live.

Jana will be sharing her expertise on how to up-level your commerce content with advanced affiliate strategies.

Don’t miss ‘How to Compete and Convert with Commerce Content’ Tuesday, October 24, from 4:30pm GMT


October 23,
London, UK

MONEY 20/20

October 22-25,
Las Vegas, NV

PI LIVE Europe

October 24-25,
London, UK

CardCon Expo November 7-9, Nashville, TN

Gen3 will take the stage to share exclusive best practices for driving new customer acquisition and account opens. Interested in joining us in Nashville? Schedule a meeting here to be entered to win a free pass or use code Gen3Marketing for a 20% discount at checkout.

ASW 2024

Mark your calendar… Affiliate Summit West is BACK in Las Vegas January 15-17, 2024! ASW is the biggest affiliate marketing event of the year, with over 6,500 affiliates, advertisers, ecom sellers, networks, and tech suppliers all under one roof. Gen3 subscribers can receive a 20% discount on the event by using the code GEN320 at checkout. Register for the ASW 2024 PareshConnect networking event here.

Ready to boost your online business?