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How to Get the Most Out of Your Influencer Marketing Efforts.
Blog PostInfluencer marketing can be a powerful tool for increasing brand awareness and attracting engaged consumers.In order to make the most of your affiliate marketing efforts, it's important to understand \who influencers are and what they do. A recent definition...
Back to School During a Pandemic: How COVID-19 is Shaping 2020 BTS Trends.
Blog PostIt goes without saying that no one saw this one coming."Back to School in a Pandemic" wasn't a blog post we would have foreseen needing to write a year ago, but we're here to help clue you in to how COVID-19 is shaping BTS trends—and what you can do to...
The Roles of SEO and Affiliate: Do Affiliate Links Help with SEO?
Blog PostIt's a common question—one that could use a good answer:Does affiliate activity directly tie into SEO value?To answer "yes" would be somewhat misleading. In most cases, SEO values remain separate from affiliate activity—once an end user clicks a link and is...
TM+ Bidding and Campaigns: The WHAT and the WHY
Blog PostTM+ campaigns can be a boon for advertisers. However, like any marketing technique, it takes a solid understanding to extract the maximum benefits.TM+, or "Trademark plus" is when publishers bid to use an advertiser's name plus another keyword. This usually...
Introducers, Influencers, and Closers: The Marketing Funnel Explained
Blog PostIt's all about BUZZ.Whether the marketing model is AIDA (Awareness - Interest - Desire - Action) or something more expansive, Gen3's experts are always focusing on lead generation at the top of the funnel, in the introducer phase. In this phase, it is crucial...
Resilience in Affiliate Marketing During COVID-19: Letter From Gen3
The following letter is from Co-CEOs Mike Tabasso and Andy Cantos detailing the performance of Affiliate Marketing strategies today during the COVID-19 virus pandemic. We hope that you, your staff, families, friends and neighbors are all healthy and doing well during...
News
Gen3 Win Agency of the Year
NewsOn Monday, June 27th Gen3 Marketing would pick up the 2022 Agency of the Year award at this year's Rakuten Golden Links Awards that took place in Austin, TX. The OPM Agency of the Year award represents an OPM or Agency that demonstrates an outstanding job...
Stepping Up Together To Support Ukraine
On February 24, 2022, the world watched in horror as the Russian government launched a military invasion in Ukraine that brought about the biggest humanitarian crisis in Europe since World War II. People’s lives were shattered, and they braced themselves with the sole...
Gen3 Marketing Announces Acquisition Of Oak Digital
NewsHigh-growth affiliate agency joins Gen3’s top-ranked family of digital marketing companies Blue Bell, Penn. – Gen3 Marketing, LLC (“Gen3”), an industry-leading, full-service digital marketing services provider specializing in affiliate marketing, is pleased to...
Gen3 Marketing Announces Strategic Investment From Comvest Partners
NewsBlue Bell, Penn. – Gen3 Marketing, LLC (“Gen3”), an industry-leading, full-service digital marketing service provider specializing in affiliate marketing, is pleased to announce a strategic investment in the firm from Comvest Partners (“Comvest”), an...
140 Teammates. Offices in Three Countries. Big Growth— During a Global Pandemic.
Blog PostWhen COVID hit, Gen3 hit back.Although the pandemic effectively closed our physical offices in the US, Canada and the UK, interaction between individual team members never wavered. Gen3 isn't only thriving, we're growing.Working and collaborating across...
Optimus PM Joins Gen3 Group
Blog PostBig news for the New Year! Gen3 is expanding to Europe with our acquisition of Optimus Performance Marketing (“Optimus”). Optimus joins Gen3 Marketing as our first European agency. Based in Plymouth, UK since its founding in 2006, Optimus is a top-flight...
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