Blog Post

Events & Conferences
It feels like a lifetime time ago when affiliate conferences had to pause due to the pandemic. Now, more than ever, people in this industry realize how essential these events are for building friendships and professional connections with networks, publishers, and partner’s while discovering new technology and emerging trends.
Gen3 Marketing has consistently placed a great deal of value on attending affiliate conferences. However, in the wake of the pandemic, we have come to place even greater emphasis on participating in these events. We take pride in fostering our global team and providing them opportunities to attend conferences that will enrich their understanding while creating valuable connections; ultimately benefiting both Gen3 and our clients!
With June nearing its conclusion, the Gen3 team is preparing to head home following another successful month on the road. We have already completed a trip to New York City and are now in Chicago to conclude this month’s schedule.
IPX23
June 13/14, New York City
New York City was the setting for the 2023 Partnership Experience conference, expertly hosted by impact.com. True to its name, attendees engaged in PXA workshop and breakout sessions, gaining further experience and knowledge of best practices, tactics, and experiences from the industry’s top performers.
Referring to the top performers, Gen3’s CGO Kerry Curran engaged in her first conference panel at iPX23 and shared valuable business insights during a conversation titled ‘Hacking an Economic Downturn’. This discussion analyzed trends for enhancing partnership strategies amidst challenging economic conditions.
Awin ThinkTank US 2023
June 27, Chicago, IL
After a four-year break, Awin returned to Chicago for the highly anticipated ThinkTank US conference. Over 300 advertisers, publishers, and technology partners gained access to enriching leadership insights and educational workshops as well as valuable in-person networking opportunities.
More Blogs
Performance PR Explained: How Brands, Publishers, and Agencies Win Together in the Full Funnel
Traditional PR is good at getting a brand noticed. Performance PR gets that same coverage measured. Gen3's original consumer research found that mass media is favored 62% more than retail marketplaces when shoppers are seeking purchase inspiration, and 37% of...
Affiliate Marketing Strategy: Why It Deserves a Seat at the Strategic Table (And the Data to Prove It)
A disconnect sits at the center of most digital media plans, and it costs brands revenue every quarter. Affiliate marketing is rated effective by 92% of companies. It receives 11% of the average performance marketing budget. For a channel delivering measurable,...
Your brand is being talked about by AI. Do you know what it’s saying?
Learn how to track what AI assistants are saying about your company.Every day, millions of consumers turn to AI assistants to research products, compare brands, and make purchase decisions. They're asking questions like "what's the best CRM for a 50-person sales...
By