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Actionable Insights Podcast
Episode Five: What CMOs Get Wrong about Affiliate Marketing
Actionable Insights - September 6, 2023Episode Five: What CMOs Get Wrong about Affiliate MarketingOverviewIn the latest instalment of the Gen3 Actionable Insights podcast series, Paul Tibbett, president of CJ discusses various aspects of affiliate marketing and what...
Episode Four: Credit Cards and Compliance
Actionable Insights - August 24, 2023Episode Four: Credit Cards & ComplianceOverviewTitled "Credit Cards and Compliance," host Kerry Curran speaks with Jason Steele, a renowned financial services writer and founder of CardCon, a conference for credit card...
Episode Three: Presenting the Research
Actionable Insights - August 16, 2023Episode Three: Presenting the ResearchOverviewThe third instalment of Gen3 Marketing’s Actionable Insights podcast series features Kerry Curran discussing Gen3’s original research paper presented at Affiliate Summit East. The...
Episode Two: Behind the Research
Actionable Insights - August 1, 2023Episode Two: Behind the ResearchToday we are joined by Linus and Mike from London Research to explore the background of our first to market original research paper exploring the affiliate marketing landscape.TranscriptionKerry...
Episode One: The Evolution of Affiliate
Actionable Insights - July 27, 2023Episode One: The Evolution of AffiliateIn the first episode, Kerry uncovers the ‘Evolution of Affiliate’ with special guests Michael McNerney, founder of Martech Record and Adam Weiss, former SVP of the Rakuten Affiliate Network....
Blog
Amazon Prime Day For Sellers: New Insights For More Sales
Amazon Prime Day 2023 (July 11-12, 2023) is quickly approaching, presenting a unique opportunity for brands to drive more sales, connect with customers, and give their brand an overall lift. But a question arises when considering Prime Day sales by brands: does...
PUBLISHER SPOTLIGHT 2: Giving Assistant
Blog PostFor some time now, Gen3 has been doing work with a unique and good-hearted publisher called Giving Assistant.Giving Assistant is unique for its rewards program. Instead of offering the shopper personal rewards, they offer the shopper a chance to give back by...
PUBLISHER SPOTLIGHT 1: Meredith Corporation
Blog PostWhen's the last time you stood in line at a supermarket?It doesn't really matter where or when—chances are, as you waited, your eyes scanned a number of publications in the check-out aisle.Style, Real Simple, Shape, Health. All publications are owned and...
Trends to Watch in 2021
Blog PostAs COVID-19 restrictions start to lift and life, it seems, begins to reestablish a sense of normalcy, 2021 promises to be an exciting year for businesses across the economy. Almost certainly, however, COVID-19 has permanently altered certain shopping...
Trends to Watch in 2021 Buy Now, Pay Later: Gen3’s Take on This Rising Marketing Opportunity.
Blog PostEveryone understands what "buy now, pay later" means. It’s an idea that goes back millenia. The real question is why it’s back in the headlines and what that means for brands.The answer is the recent rise of third-party Buy Now/Pay Later platforms that allow...
10 Strategies for Growing Your Business with Affiliate Marketing
Blog PostThe competitive landscape of the modern market is constantly changing. Big leaders can be swallowed up by scrappy start-ups at any moment, and customer loyalty can shift in the blink of an eye. Affiliate marketing provides a valuable bulwark against...
News
PI Live 2023 ready to produce some affiliate tricks in the Magic City!
NewsWeather in the low 80’s, chilled networking vibes and two days of exquisite networking with thought leaders in the affiliate and partnership industry. PI Live arrives in Miami on April 2-4 with a full roster of expert panellists, the US Partnerships Awards, and of...
Gen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand
NewsGen3 Marketing Successfully Integrates Agencies, Introduces a Singular Brand BLUE BELL, Pa., February 1, 2023 (Newswire.com) - Gen3 Marketing, the largest independent affiliate marketing agency in the world, today announced the consolidation of all its agencies...
Gen3 Marketing awarded Diamond status for new impact program
NewsFollowing the launch of impact.com’s Agency Partner Program, Gen3 Marketing have been awarded Diamond Level status, placing the Gen3 Group in the top tier level of this new initiative. The Agency Partner Program will provide agencies with referral opportunities,...
Gen3 Marketing win Agency of the Year at the 2022 CJ Excellence Awards
NewsGen3 Marketing is incredibly honored to have won Agency of the Year at the 2022 CJU Excellence Awards. This marks the second time in 2022 that one of the major industry platforms has awarded Gen3 the’ Agency of the Year’ status. The 23rd edition of the awards took...
Gen3 Marketing attend CardCon 2022
NewsMembers of the Gen3 financial services team will be heading to The Hilton Riverside in New Orleans this week as the 4th edition of CardCon begins. Founded by Jason Steele in 2017, the conference covers credit cards, consumer credit and credit card affiliate...
Gen3 Marketing Included In The 2022 Inc.5000 List
NewsWe are excited to announce that Gen3 Marketing has been listed in the 2022 Inc.5000 fastest growing private companies in the US. This achievement represents the 4th consecutive year the Gen3 group has been included in the prestigious list, and the 7th inclusion...
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