Paula's Choice: A Turnaround Story224%increase in traffic (clicks) for content partners209%YoY increase in content partner revenue28%YoY increase in 7-figure gross affiliate salesThe ChallengePaula’s Choice Skincare works with a big variety of...
Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
Nutribullet: Building Content Partnerships to Drive Top-of-Funnel Engagement
Nutribullet: Building Content Partnerships to Drive Top-of-Funnel Engagement49%program clicks from content partners25%program sales from content partners10%ecommerce sales driven through the affiliate channelThe ChallengeNutribullet is one of the...
Home Depot: Driving Affiliate Revenue Growth with a Flat Budget
Home Depot: Driving Affiliate Revenue Growth with a Flat Budget68%Increase in revenue YoY69%Reduction in cost YoY45%ROAS increase YoYThe ChallengeHome Depot came to Gen3 with a simple, yet difficult, challenge — Develop a program that could support...
Lorex: Orchestrating 200% Growth with Deep Dive Analysis
Lorex: Orchestrating 200% Growth with Deep Dive Analysis200%ROAS increase YoY213%Increase in 7-figure gross affiliate sales142%Increase in clicks YoYThe ChallengeLorex is a provider of security camera systems for small businesses and consumer markets...
FreshDirect: A Geo-targeted Loyalty Drives New Customer Growth
FreshDirect: A Geo-targeted Loyalty Drives New Customer Growth169%YoY lift in total client sales171%YoY lift in new customer sales for a gross ROI of $12.50x66%YoY lift in sales by lapsed customers for gross ROI of $12.48xThe ChallengeFresh Direct is...
Chicco: A New Amazon PPC Approach Drives 10X Growth
Chicco: A New Amazon PPC Approach Drives 10X Growth954%Increase in revenue per day1150%Increase in orders1000%Increase in overall performanceThe ChallengeChicco’s Amazon advertising program was showing limited growth in early 2019, and they asked...
Publisher Spotlight #2: Giving Assistant
Blog PostFor some time now, Gen3 has been doing work with a unique and good-hearted publisher called Giving Assistant.Giving Assistant is unique for its rewards program. Instead of offering the shopper personal rewards, they offer the shopper a chance to give back by...
Publisher Spotlight #1: Meredith Corporation
Blog PostWhen's the last time you stood in line at a supermarket?It doesn't really matter where or when—chances are, as you waited, your eyes scanned a number of publications in the check-out aisle.Style, Real Simple, Shape, Health. All publications are owned and...
Trends to Watch in 2021
Blog PostAs COVID-19 restrictions start to lift and life, it seems, begins to reestablish a sense of normalcy, 2021 promises to be an exciting year for businesses across the economy. Almost certainly, however, COVID-19 has permanently altered certain shopping...