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Home Depot: Driving Affiliate Revenue Growth with a Flat Budget

Home Depot: Driving Affiliate Revenue Growth with a Flat Budget

Home Depot: Driving Affiliate Revenue Growth with a Flat Budget68%Increase in revenue YoY69%Reduction in cost YoY45%ROAS increase YoYThe ChallengeHome Depot came to Gen3 with a simple, yet difficult, challenge — Develop a program that could support...

Lorex: Orchestrating 200% Growth with Deep Dive Analysis

Lorex: Orchestrating 200% Growth with Deep Dive Analysis

Lorex: Orchestrating 200% Growth with Deep Dive Analysis200%ROAS increase YoY213%Increase in 7-figure gross affiliate sales142%Increase in clicks YoYThe ChallengeLorex is a provider of security camera systems for small businesses and consumer markets...

FreshDirect: A Geo-targeted Loyalty Drives New Customer Growth

FreshDirect: A Geo-targeted Loyalty Drives New Customer Growth

FreshDirect: A Geo-targeted Loyalty Drives New Customer Growth169%YoY lift in total client sales171%YoY lift in new customer sales for a gross ROI of $12.50x66%YoY lift in sales by lapsed customers for gross ROI of $12.48xThe ChallengeFresh Direct is...

Chicco: A New Amazon PPC Approach Drives 10X Growth

Chicco: A New Amazon PPC Approach Drives 10X Growth

Chicco: A New Amazon PPC Approach Drives 10X Growth954%Increase in revenue per day1150%Increase in orders1000%Increase in overall performanceThe ChallengeChicco’s Amazon advertising program was showing limited growth in early 2019, and they asked...

Publisher Spotlight #2: Giving Assistant

Publisher Spotlight #2: Giving Assistant

Blog PostFor some time now, Gen3 has been doing work with a unique and good-hearted publisher called Giving Assistant.Giving Assistant is unique for its rewards program. Instead of offering the shopper personal rewards, they offer the shopper a chance to give back by...

Publisher Spotlight #1: Meredith Corporation

Publisher Spotlight #1: Meredith Corporation

Blog PostWhen's the last time you stood in line at a supermarket?It doesn't really matter where or when—chances are, as you waited, your eyes scanned a number of publications in the check-out aisle.Style, Real Simple, Shape, Health. All publications are owned and...

Trends to Watch in 2021

Trends to Watch in 2021

Blog PostAs COVID-19 restrictions start to lift and life, it seems, begins to reestablish a sense of normalcy, 2021 promises to be an exciting year for businesses across the economy. Almost certainly, however, COVID-19 has permanently altered certain shopping...

Optimus PM Joins Gen3 Group

Optimus PM Joins Gen3 Group

Blog PostBig news for the New Year! Gen3 is expanding to Europe with our acquisition of Optimus Performance Marketing (“Optimus”). Optimus joins Gen3 Marketing as our first European agency. Based in Plymouth, UK since its founding in 2006, Optimus is a top-flight...