Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
NewsBLUE BELL, Pa. – Gen3 Marketing (“Gen3”) is pleased to announce the acquisition of Optimus Performance Marketing (“Optimus-PM”). Based in Plymouth, UK and founded in 2006, Optimus-PM is an industry-leading affiliate marketing agency with an unparalleled reputation...
Blog PostEveryone understands what "buy now, pay later" means. It’s an idea that goes back millenia. The real question is why it’s back in the headlines and what that means for brands.The answer is the recent rise of third-party Buy Now/Pay Later platforms that allow...
Blog PostThe competitive landscape of the modern market is constantly changing. Big leaders can be swallowed up by scrappy start-ups at any moment, and customer loyalty can shift in the blink of an eye. Affiliate marketing provides a valuable bulwark against...
NewsBLUE BELL, Pa. – Gen3 Marketing has been shortlisted in three categories for the 14th Annual International Performance Marketing Awards, including “Best Agency,” “Best Managed Affiliate Programme,” and “Best Paid Search Campaign.” The International Performance...
Blog PostInfluencer marketing can be a powerful tool for increasing brand awareness and attracting engaged consumers.In order to make the most of your affiliate marketing efforts, it's important to understand \who influencers are and what they do. A recent definition...
Blog PostA positive, service-led culture is at the heart of what makes Gen3 special. We don't just serve up first-rate affiliate marketing programs to our clients, we also team up as a company to serve our communities. We see it as a crucial part of our culture.Part...
NewsBLUE BELL, Pa. – Gen3 Marketing’s management team is excited to introduce an expansion to its PPC management service, now featuring Amazon Advertising campaign management. The company’s recent acquisition of ThePerformanceCompany.com included the addition of...
NewsBLUE BELL, Pa. – Gen3 Marketing has, for the fifth time, been listed in Inc. magazine’s Inc. 5000. The Inc. 5000 list commemorates the fastest-growing privately held companies in the United States. To qualify, a company must be privately owned, for-profit, and...
Blog PostIt goes without saying that no one saw this one coming."Back to School in a Pandemic" wasn't a blog post we would have foreseen needing to write a year ago, but we're here to help clue you in to how COVID-19 is shaping BTS trends—and what you can do to...