Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
Gen3 Distinguishes Itself at the US Partnership AwardsWe're thrilled to share that our Performance PR team emerged as one of the stars of the show at this year’s PI Live USA Partnership Awards held in Miami. We are incredibly proud of these accolades, which underscore...
Actionable Insights - March 26, 2024Episode Seventeen: Education, Understanding, and RewardUnlocking the Full Potential of Affiliate Partnerships.OverviewLisa Chaikin, Vice President of Marketing for Awin and ShareASale, joins Gen3 Marketing as a special guest on...
This month we are featuring the full-funnel joint power of Performance PR for driving inspiration and our partner Levanta for tracking commissionable affiliate sales on Amazon.According to our survey of 2,000 shoppers—mass media and popular online magazines, 62% are...
Nikki Yorgiadis joins the Performance Marketing Associations Webinar to discuss the rise of Buy Now Pay Later in AffiliateEarlier this month, Nikki Yorgiadis, Gen3 Marketing’s head of Publisher Development, participated in a guest panel for the Performance Marketing...
Gen3 Marketing is proud to announce our remarkable achievement of securing 10 nominations on this year’s US Partnership Awards shortlist.In March, as the affiliate marketing calendar progresses, the award season begins to gain momentum. Gen3 Marketing has received...
Actionable Insights - March 11, 2024Episode Sixteen: P is for PerformanceUnveiling Five Cutting Edge Strategies for Today’s Full Funnel PR.OverviewIn this special podcast episode, host Kerry Curran brings together the Affiliate Summit West Panel members for an...
Actionable Insights - March 05, 2024Episode Fifteen: Game Changing GrowthHow Amazon Brands Can Now Join Their DTC Peers to Benefit from Affiliate Publishers Relationships. OverviewIn this podcast, Rob Schab from Levanta discusses the evolution of affiliate marketing...
From inspiration to purchase, publishers of all types dominate the consumer journey. A diverse, customized publisher mix is the key to success. This month we're highlighting the importance of the full-funnel publisher mix and Gen3's publisher development team. We...
Actionable Insights - February 13, 2024Episode Fourteen: All About the ParnershipsThe Two-Way Street of Mutually Beneficial Relationships Driving Brand Success OverviewNikki Yorgiadis, Head of Gen3's Publisher Development team is the special guest for Episode 14....