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Gen3 Marketing Announces Acquisition Of Oak Digital

Dec 13, 2021

High-growth affiliate agency joins Gen3’s top-ranked family of digital marketing companies

Blue Bell, Penn. – Gen3 Marketing, LLC (“Gen3”), an industry-leading, full-service digital marketing services provider specializing in affiliate marketing, is pleased to announce the acquisition of OAK Digital, LLC. OAK Digital becomes the latest addition to Gen3’s worldwide family of leading affiliate marketing firms.

Founded in 2015, OAK Digital is a fast-growing agency that provides end-to-end affiliate marketing services, including strategy formulation, content publisher recruitment, and management and analytics, to direct-to-consumer companies across a broad spectrum of retail industries. The company is led by founder and CEO Amit Khera.

“OAK Digital is an exceptional, uniquely positioned company, and we are thrilled to welcome Amit and everyone at OAK Digital to the Gen3 family,” said Andy Cantos, CEO, of Gen3. “As Gen3 strives to offer companies of all sizes best-in-class affiliate marketing solutions that support all stages of the selling process, OAK Digital brings a talented team and a high-touch philosophy that bolsters our content offering and expands our geographical reach. Amit will continue to lead OAK Digital under the Gen3 umbrella.”

One of the largest agencies in the $8 billion U.S. affiliate marketing industry, Gen3 manages the affiliate and digital marketing programs of leading online retailers in a variety of end markets, including financial services, health and wellness, apparel and accessories, and home and garden. In addition to a complete affiliate solution, Gen3 offers broader services such as paid search, Amazon advertising, and SEO, to drive e-commerce.

“With consumers increasingly shopping online, the affiliate marketing channel is playing an ever-larger role for businesses seeking to optimize web-based sales,” said Mike Tabasso, CEO, of Gen3. “Gen3 is committed to remaining at the forefront of affiliate marketing trends. We will continue to build upon our expansive network of publishers and content partners, and leverage the expertise, scale and capabilities of the entire Gen3 family to deliver superior e-commerce performance results for our customers.”

“OAK Digital is thrilled to join forces with Gen3, widely regarded as one of the pioneers of affiliate marketing,” said Mr. Khera. “I have enjoyed a decade-long relationship with Andy and Mike. We share a deep passion for the affiliate marketing business, and a strong commitment to our employees who are instrumental to the success of our companies and that of the customers we serve. I look forward to joining Gen3’s leadership team and am excited for what the future holds.”

Headquartered in Blue Bell, Penn., Gen3 also maintains operations in Santa Barbara, Calif., Canada, and the United Kingdom, and employs personnel spanning six continents worldwide. In addition to OAK Digital, the Gen3 family of digital marketing firms includes AffiliateManager.com, an Orlando-based, tech-enabled affiliate marketing agency; Optimus-PM, a United Kingdom leader in affiliate marketing with offices in Plymouth and London; and OPM Pros, an affiliate marketing agency in Montreal, Canada. Gen3, a 12-time Agency of the Year award winner, now employs more than 200 people across its five brands.

About OAK Digital:
OAK Digital is a performance marketing agency running programs for brands like Freshly, Angie’s List, the UFC, The Minnesota Vikings, The Titans, The Milwaukee Bucks, Bearaby, Alpha Industries and more. For more information, please visit www. www.oakdigitalagency.com

About Gen3 Marketing:
Gen3 Marketing is an industry-leading, full-service digital marketing services provider specializing in
affiliate marketing. For more information, please visit www.gen3marketing.com

For more information, please contact:
Andy Cantos, CEO, Gen3 Marketing – acantos@gen3marketing.com
Mike Tabasso, CEO, Gen3 Marketing – mtabasso@gen3marketing.com


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