We have been awarded two Gold honors at the 2026 Partnership Awards, presented during Partnership Week at Affiliate Summit West in Las Vegas.The awards recognize Gen3’s work in developing a Best Performance PR Campaign, in partnership with Good Chop, and Best...
News and Events
Gen3 Marketing Shortlisted for Four Categories at 2026 Partnership Awards
Gen3 Marketing, the world’s largest standalone affiliate and partner marketing agency, has been named a finalist in four categories at the 2026 Partnership Awards, taking place January 12, 2026, at Caesars Forum in Las Vegas during Affiliate Summit West. Held as part...
Gen3 Marketing to Attend Affiliate Summit West 2026
Gen3 Marketing will attend Affiliate Summit West 2026, taking place January 12-14 at Caesars Forum in Las Vegas.Affiliate Summit West brings together over 7,000 leaders from across the affiliate, performance, and partnership marketing space. For Gen3, it marks the...
PI Live 2025 Recap: Real Conversations, Campaign Recognition, and the Value of Showing Up
We recap our time at PI Live 2025. Awards, insights, and conversations that reinforced the power of relationships in affiliate and performance marketing.PI LIVE Europe returned to Old Billingsgate this October, bringing together the affiliate marketing and performance...
Paresh Vadavia Named to Hello Partner’s Hero 100: A Spotlight in Affiliate Marketing Leadership for 2025
Celebrating a partnership marketing recognition for the man known as ‘The Connector’Executive Vice President Paresh Vadavia has been named to Hello Partner’s Hero 100 for 2025, recognized by the community as “The Connector.” His inclusion is a testament to his...
Gen3 at PI LIVE Europe 2025
It’s where conversations are advanced, partnerships are strengthened, and plans are finalized ahead of the busiest quarter of the year.On October 21–22, PI LIVE Europe returns to Old Billingsgate in London. Recognized as the UK’s premier affiliate and performance...
DealMaker Canada: Partnerships in Focus
Hosted at the Shangri-La, the event provided space for conversations that continue to shape how brands and publishers connect in this region.Rakuten Advertising’s DealMaker Canada returned to Toronto this September, bringing together advertisers, publishers, and...
CJU25 Reflections: Partnership, Performance, and a Night at the Wildcat
From September 8–11, CJ brought its annual CJU conference back to Santa Barbara. Inside CJU25 This year’s agenda balanced forward-looking strategy with practical sessions on the challenges facing partnership marketing today. Keynotes: CJ CEO Santi Pierini shared the...
Gen3 Marketing Expands Executive Leadership to Support Continued Growth
Newly appointed CSOO and CFO to lead delivery, operations, technology, finance, and HR in support of Gen3’s continued growth.Blue Bell, PA — Gen3 Marketing has announced two senior leadership appointments to support the company’s continued growth and innovation. Alex...
Affiliate Attribution: Smarter Measurement for Incremental Success
On June 5, Gen3 Marketing and Affiliate Summit will host a live panel on attribution, where it fails, what it costs, and how brands can fix it.The session brings together Greg Baines (Gen3), Steven Brown (Moonpull), Todd Crawford (Impact), and Gareth Powell (Awin) for...
Affilifest 2025: The UK Affiliate Conference Reimagined with Festival Vibes and Real Connections
Where partnership marketing meets rollercoasters, roundtables, and relationship-building by the sea.It’s not every day the UK affiliate marketing industry packs its bags for the seaside, but Affilifest isn’t your standard conference. Set in the vibrant surroundings of...
Gen3 Marketing Finalist in 6 Categories at US Partnership Awards 2025
Award-nominated campaigns across PPR, affiliate, and full-funnel performance marketingGen3 Marketing has earned six finalist positions at the 2025 US Partnership Awards, a celebration of outcome-based marketing, brand collaboration, and affiliate innovation. These...
Gen3 Marketing Named Top Vendor by Digital Commerce 360 for 9th Year
We were recognized as a Leading Vendor to the Top 1000 RetailersJanuary 2025 – Gen3 Marketing is pleased to share that it has been named a Leading Vendor to the Top 1000 retailers by Digital Commerce 360 for the ninth consecutive year. This recognition underscores the...
Gen3 Marketing Recognized as a TikTok Shop Certified Partner
We are now officially a TikTok Shop Certified Partner, giving us new ways to help brands turn creativity into conversions.Driving growth through TikTok Shop TikTok Shop has become a powerful platform for brands looking to connect with customers and drive meaningful...
Gen3 Marketing Wins Best Full-Funnel Strategy at GPMA 2024
Celebrated as Best Full-Funnel Strategy in 2024, this campaign drove brand awareness and growth through strategic data use.Gen3 Marketing received the award for "Best Full-Funnel Strategy" at the Global Performance Marketing Awards 2024 for a successful partnership...
Meaningful Connections at Rakuten Optimism 2024
Fueling Meaningful ConnectionsRakuten Optimism 2024 lived up to its promise of fostering ‘meaningful connections’ as Rakuten Rewards, Rakuten Advertising, and other Rakuten brands brought together over a thousand attendees in Carlsbad. The conference, which took place...
Gen3 Marketing Feature in Buy Now Pay Later Webinar
Nikki Yorgiadis joins the Performance Marketing Associations Webinar to discuss the rise of Buy Now Pay Later in AffiliateEarlier this month, Nikki Yorgiadis, Gen3 Marketing’s head of Publisher Development, participated in a guest panel for the Performance Marketing...
Perfect 10 for Gen3 Marketing as US Partnership Awards Shortlist is announced.
Gen3 Marketing is proud to announce our remarkable achievement of securing 10 nominations on this year’s US Partnership Awards shortlist.In March, as the affiliate marketing calendar progresses, the award season begins to gain momentum. Gen3 Marketing has received...