Gen3 Marketing Feature in Buy Now Pay Later Webinar
Nikki Yorgiadis joins the Performance Marketing Associations Webinar to discuss the rise of Buy Now Pay Later in Affiliate
Earlier this month, Nikki Yorgiadis, Gen3 Marketing’s head of Publisher Development, participated in a guest panel for the Performance Marketing Association’s live webinar discussing the impact of Buy Now Pay Later (BNPL) on the affiliate channel.
The webinar followed the latest PMA Industry Survey, revealing that 37% of affiliate spend categorized as “Technology Partner” was attributed to BNPL, a significant increase from less than 1% in 2021. Since then, BNPL publishers have experienced rapid growth, often ranking among the top 10-20 publishers for merchants.
Nikki and the panel delved into various aspects of BNPL, addressing their identity, collaboration strategies, the benefits of having a BNPL partner in an affiliate program, and best practices for such partnerships.
You can watch the industry-leading conversation on BNPL’s impact in affiliate marketing through the provided link.
Buy Now Pay Later’s Impact in Affiliate
In addition to her participation in the Performance Marketing Association’s webinar, Nikki is also featured in Gen3 Marketing’s Actionable Insight podcast series titled “All About the Partnerships.” Drawing from over seven years of industry experience and a background in academic research in advertising and marketing, Nikki shares insights into the evolution of affiliate marketing and emphasizes the pivotal role of relationships in driving results.
Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
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