877-258-4199 info@gen3marketing.com
Home Blog Gen3 Marketing Feature in Buy Now Pay Later WebinarGen3 Marketing Logo - Light Blue Background By Gen3 Marketing Posted on Mar 15, 2024

Gen3 Marketing Feature in Buy Now Pay Later Webinar

Nikki Yorgiadis joins the Performance Marketing Associations Webinar to discuss the rise of Buy Now Pay Later in Affiliate

Gen3 Marketing feature in Buy Now Pay Later Webinar

Earlier this month, Nikki Yorgiadis, Gen3 Marketing’s head of Publisher Development, participated in a guest panel for the Performance Marketing Association’s live webinar discussing the impact of Buy Now Pay Later (BNPL) on the affiliate channel.

The webinar followed the latest PMA Industry Survey, revealing that 37% of affiliate spend categorized as “Technology Partner” was attributed to BNPL, a significant increase from less than 1% in 2021. Since then, BNPL publishers have experienced rapid growth, often ranking among the top 10-20 publishers for merchants.

Nikki and the panel delved into various aspects of BNPL, addressing their identity, collaboration strategies, the benefits of having a BNPL partner in an affiliate program, and best practices for such partnerships.

You can watch the industry-leading conversation on BNPL’s impact in affiliate marketing through the provided link.

Buy Now Pay Later’s Impact in Affiliate

In addition to her participation in the Performance Marketing Association’s webinar, Nikki is also featured in Gen3 Marketing’s Actionable Insight podcast series titled “All About the Partnerships.” Drawing from over seven years of industry experience and a background in academic research in advertising and marketing, Nikki shares insights into the evolution of affiliate marketing and emphasizes the pivotal role of relationships in driving results.

Listen to the podcast episode here.

More Blogs

Google SGE, AI Overviews & SEO: What Can Brands Expect?

Google SGE, AI Overviews & SEO: What Can Brands Expect?

Learn about Google SGE and the impact it may have on your site's SEO. See how Google's generative AI can affect organic performance (and what to do about it).Last week, one of our clients asked us a great question about the AI results Google recently released to the...

High Performance and High Demand Report: 5 Key Findings

High Performance and High Demand Report: 5 Key Findings

High Performance and High Demand Report:5 Key Findings Pioneering new research from Gen3 Marketing explores North American consumer behavior, including where shoppers look for information, the sources they trust, and the importance of deals. It looks at how well...

Affiliate vs. Sponsored: Which is Better for Your Blog? 

Affiliate vs. Sponsored: Which is Better for Your Blog? 

As a blogger, monetizing your platform is a key consideration. Two popular methods for generating revenue are affiliate marketing and sponsored content.Both approaches offer unique benefits and considerations, making it essential to understand the differences and...