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PareshConnect by Gen3 Marketing

We are thrilled to announce the much-anticipated return of Gen3’s renowned networking event, PareshConnect, to kick off 2024 at the largest performance marketing conference, Affiliate Summit West, in Las Vegas!

Reflecting on the success of 2023, PareshConnect marked yet another significant chapter in its legacy at major US affiliate conferences. The affiliate community, including advertisers, media partners, publishers, global merchants, and attendees, reveled in curated evenings of entertainment and invaluable networking opportunities.

Register for the upcoming PareshConnect at ASW24

We kindly thank everyone who has already RSVP’d, and we ask attendees to share this reminder with friends and partners traveling to ASW24 Las Vegas who would like to attend PareshConnect.

About the Sponsors

DealNews is 100% incremental, with $5 Billion of GMV for brands like eBay, Nike, REI, Dell, Woot, Amazon, and hundreds more. We recommend products and create awareness of retail events to generate demand. DealNews avoids cash back, browser extensions, and otherwise taking credit for purchases that will happen anyway. Let us walk you through our case studies for brands like yours.

It is incredibly time-consuming and difficult for brands to scale and automate Influencer campaigns, it is equally difficult for influencers to find brands that they align with and collaborate within a few clicks of a button. Creator solves this serious pain point by being the all-in-one solution for brands and creators to connect, collaborate, and earn more money.

SitePlug targets high-intent users through its key performance products – Site Discover, Site Suggest, and Site Direct, to create a frictionless path to purchase. For Advertisers, SitePlug has driven over $1.2BN in GMV sales through its network of 10,000+ publishers. For Publishers, SitePlug generates 2X higher revenue from 1,700+ merchants globally.

The next PareshConnect event will be at PI LIVE Miami in April 2024.

P is Performance: Unveiling 5 Cutting-Edge Strategies for Today’s Full-Funnel PR Excellence

Be sure to catch Gen3’s Kerry Curran (CGO) and Yesica Lepe’s (Director, Content Partnerships) panel discussion at ASW24 on Wednesday, Jan.17, at 12:15 pm PST.

With over ⅓ of shoppers initiating their journey with mass media publishers, top placements are more crucial than ever. However, relying on PR tactics from yesterday won’t yield the results needed for tomorrow. We’ve observed a swift evolution in mass media and brand advertiser partnerships, demanding a cutting-edge approach to stay competitive. Attendees will leave with actionable strategies to enhance their placement rates, foster full-funnel audience engagement, and boost revenue through mass media partnerships.

In-person meetings with the Gen3 Marketing team attending ASW24:

Meet the Gen3 Marketing team who will be in attendance in Las Vegas. Connect with the team to schedule a meeting in advance through the official Affiliate Summit West app, and visit us at Booth 125.

Michael Tabasso


Paresh Vadavia

Executive Vice President

Kerry Curran

Chief Growth Officer

Nick D’Amico

VP, Business Development

Jarrett Embry

Senior Vice President

Jon Kendall 

Senior Vice President

Josephine Tang 

Senior Director

Dylan Gabriel


Yesica Lepe

Director, Content Partnerships

Nikki Yorgiadis 

Associate Director

Julie Kocanova

Senior Affiliate Manager

Amanda Landry

Affiliate Manager

Jessica Gonzalez 

Affiliate Manager

Mari Lundin

Associate Affiliate Manager

Gen3’s Actionable Insights Podcast Series

If you haven’t already, check out Kerry Curran’s interview with Heather James, Event Director for Affiliate Summit West on the latest Actionable Insights podcast series.

Learn more about the history and evolution of the world’s largest Performance Marketing conference and find out what’s new for 2024, including new content tracks focusing on advanced affiliate management, influencer marketing, brand-to-brand partnerships and much more.

Use the GEN320 promo code at checkout and get a 20% discount when registering for ASW24!

6,500 affiliates, advertisers, ecommerce sellers, networks and tech suppliers will gather in Las Vegas at Affiliate Summit West, 2024, the biggest affiliate marketing event in the world.

Ready to boost your online business?