Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
Gen3 Marketing is proud to announce our remarkable achievement of securing 10 nominations on this year’s US Partnership Awards shortlist.In March, as the affiliate marketing calendar progresses, the award season begins to gain momentum. Gen3 Marketing has received...
Actionable Insights - March 11, 2024Episode Sixteen: P is for PerformanceUnveiling Five Cutting Edge Strategies for Today’s Full Funnel PR.OverviewIn this special podcast episode, host Kerry Curran brings together the Affiliate Summit West Panel members for an...
Actionable Insights - March 05, 2024Episode Fifteen: Game Changing GrowthHow Amazon Brands Can Now Join Their DTC Peers to Benefit from Affiliate Publishers Relationships. OverviewIn this podcast, Rob Schab from Levanta discusses the evolution of affiliate marketing...
From inspiration to purchase, publishers of all types dominate the consumer journey. A diverse, customized publisher mix is the key to success. This month we're highlighting the importance of the full-funnel publisher mix and Gen3's publisher development team. We...
Actionable Insights - February 13, 2024Episode Fourteen: All About the ParnershipsThe Two-Way Street of Mutually Beneficial Relationships Driving Brand Success OverviewNikki Yorgiadis, Head of Gen3's Publisher Development team is the special guest for Episode 14....
82%Increase in revenue quarter-over-quarter.55%Increase in year-over-year revenue in Q2, following a -16% decline in Q1.39%Increase in partner activation rates from Q1 to Q2.CHALLENGEIn a marketplace brimming with competition, a prominent children's...
$7,500Top affiliate's earnings growing from $2500.$150Earnings per order growing from $50.44.7%Month-over-Month affiliate commissions.CHALLENGEIn the competitive LLC & Business Formation sector, our client faced a dilemma. Their top affiliates, under...
P is for Performance The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas. One of the standout features of the three-day expo was the expert panel discussion featuring Gen3 Marketing’s Chief Growth Officer, Kerry Curran,...
118%Revenue goal achieved.79%Increase in revenue during placement periods.25%Improvement in ROAS.CHALLENGEA children's clothing brand faced a pivotal moment, aiming to expand their affiliate program. Relying heavily on their top 10 publishers for 91%...