By Powerful SEO outcomes through user-focused blog content for a client in a niche industry.
The Challenge
With a website built on a unique, highly customized platform, they encountered serious challenges in expanding the site. Likewise, establishing trust was a significant concern, as their product required a contractual commitment from consumers.
The Gen3 Approach
Through competitor keyword gap analysis and industry research, the team developed a robust on-site content strategy that would appeal to the client’s target audience, establishing trust and authority through expertly written articles on relevant topics.
The Results
Ongoing content development yielded amazing results:
- Blog accounted for over 70,000 landing page sessions in Year 5. (All Users)
- Blog accounted for over 64,000 landing page sessions in Year 5. (Organic Traffic)
- By Year 5, blog content was responsible for roughly one in four organic landing page sessions.
- Custom CTAs, a map widget, and other blog enhancements led to improved clickthrough rates and increased conversions.
In five years, site health improved significantly:
- Improved Semrush Site Health score from a low of 78% to a high of 94%.
- Through routine monitoring, Gen3 flagged and aided in traffic recovery in the wake of a botched domain migration committed by the client’s developer who didn’t first consult or notify the SEO team before making the change.
More case studies
Oak Furniture Superstore’s Affiliate Orders Rise 85% with Digital Partnerships
Oak Furniture Superstore's digital partnerships increased affiliate program orders by +85%. The Challenge In a rapidly evolving digital marketplace, Oak Furniture Superstore's affiliate program was not reaching its full potential. Their existing...
Coravin’s +38% Affiliate Revenue Surge in the Luxury Wine Market
Coravin Achieves a 38% Increase in Affiliate Revenue in the European Luxury Wine Market+71%Voucher Sector Revenue Increase+38%AOV Increase+33%Revenue IncreaseThe ChallengeIn an economic landscape where consumers were tighetning their belts, Coravin...
BBQGuys See +414% Revenue Boost With Gen3 Marketing Performance PR
BBQGuys see +414% revenue boost with Gen3 Marketing Performance PR. +414% Total Revenue Growth +518% Time, Inc. Revenue Increase 86 Seasonal Press Hits The Challenge BBQGuys, aiming to set the outdoor kitchen market ablaze, partnered with Gen3...