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Home Case Studies Search Marketing Powerful SEO Outcomes Through User-Focused Blog Content for a Client in a Niche IndustryGen3 Marketing Logo - Light Blue Background By Gen3 Marketing Posted on May 9, 2024

Powerful SEO outcomes through user-focused blog content for a client in a niche industry.

Marketing colleagues reviewing documents and reports.
New Blog Landing Page Sessions
Organic Sessions Via Blog Post
Semrush Site Health Score

The Challenge

A client with a small website but significant industry presence was seeking an SEO agency to grow organic traffic, authority, and visibility for their brand in an intensely competitive space.

With a website built on a unique, highly customized platform, they encountered serious challenges in expanding the site. Likewise, establishing trust was a significant concern, as their product required a contractual commitment from consumers.

The Gen3 Approach

Gen3 coordinated with the client’s developer to create an original WordPress blog from the ground up that would still appear as though it was on the client’s primary domain, despite existing on a separate platform and server. On-site technical issues were also addressed.

Through competitor keyword gap analysis and industry research, the team developed a robust on-site content strategy that would appeal to the client’s target audience, establishing trust and authority through expertly written articles on relevant topics.

The Results

Ongoing content development yielded amazing results:

  • Blog accounted for over 70,000 landing page sessions in Year 5. (All Users)
  • Blog accounted for over 64,000 landing page sessions in Year 5. (Organic Traffic)
  • By Year 5, blog content was responsible for roughly one in four organic landing page sessions.
  • Custom CTAs, a map widget, and other blog enhancements led to improved clickthrough rates and increased conversions.

In five years, site health improved significantly:

  • Improved Semrush Site Health score from a low of 78% to a high of 94%.
  • Through routine monitoring, Gen3 flagged and aided in traffic recovery in the wake of a botched domain migration committed by the client’s developer who didn’t first consult or notify the SEO team before making the change.

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