Incredible SEO results for a startup through transactional keyword growth, link building, and on-site content initatives.

The Challenge

A startup brand, unable to retain long-term traffic through social media, was seeking more sustainable results. The client contracted Gen3 Marketing for content SEO and backlink building services, seeking to grow their brand organically in a developing market.

The objectives set forth by the client were to increase organic traffic, grow organic conversion rates, and improve the site’s backlink profile.

The Gen3 Approach

Focusing primarily on transactional keywords, the team built out a robust content strategy with refined tactics targeting the client’s goals. Through optimization of legacy blog posts and new content development, the team could expand the brand’s presence for relevant organic search terms.

This strategy was bolstered by additional on-site optimizations, such as updates to on-page metadata and semantic markup, as well as a laser-focused backlink strategy arranged to maximize results.

The Results

• Achieved +357% organic landing page growth for the client.
• +1.19% improvement in organic CVR (YoY).
• +348.88% increase in organic channel revenue (YoY).
• +6-point improvement in Semrush Authority Score.
• Significant growth in impressions and clicks reported in Google Search Console.

Major improvements in organic keyword presence:

• Total organic keywords grew significantly over the course of one year, ballooning from 1,924 to 11,000 (+471.73%).
• Positions in the top three of Google Search results grew from 36 to 166 (+471.73%).

This case study was nominated as a finalist for “Best commerce search marketing initiative – SEO” in the Search Engine Land Awards.

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