Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
Episode Two: Behind the Research
Actionable Insights - August 1, 2023Episode Two: Behind the ResearchToday we are joined by Linus and Mike from London Research to explore the background of our first to market original research paper exploring the affiliate marketing landscape.TranscriptionKerry...
Gen3 Marketing Publishes Pioneering State-of-Nation Report on the Affiliate Marketing Industry
Blog PostAs affiliate marketing moves center stage, Gen3 Marketing’s novel research study examines the complete channel landscape, from consumer shopping behavior to advertiser activities – and provides actionable insights for brand and performance marketers to...
Episode One: The Evolution of Affiliate
Actionable Insights - July 27, 2023Episode One: The Evolution of AffiliateIn the first episode, Kerry uncovers the ‘Evolution of Affiliate’ with special guests Michael McNerney, founder of Martech Record and Adam Weiss, former SVP of the Rakuten Affiliate Network....
Gen3 Marketing set for groundbreaking moment at Affiliate Summit East
Blog PostIn January, the industry gathered at Affiliate Summit West in Las Vegas. Fast-forward seven months, and with visits to various cities including Miami, London, and Chicago, as well as winning a prestigious Agency of the Year award along the way, Gen3 Marketing...
Amazon Prime Day For Sellers: New Insights For More Sales
Amazon Prime Day 2023 (July 11-12, 2023) is quickly approaching, presenting a unique opportunity for brands to drive more sales, connect with customers, and give their brand an overall lift. But a question arises when considering Prime Day sales by brands: does...
Events & Conferences
Blog PostIt feels like a lifetime time ago when affiliate conferences had to pause due to the pandemic. Now, more than ever, people in this industry realize how essential these events are for building friendships and professional connections with networks, publishers,...
Gen3 Marketing Publisher Development
Blog PostThe publisher development department at Gen3 Marketing is a recent addition aimed to support and enhance the continuously growing nature of our agency. The department actively fosters and strengthens affiliate partner relationships by nurturing long-term...
Gen3 Marketing observes Juneteenth
Blog PostJuneteenth, first celebrated in Galveston, Texas, on June 19, 1865, marks the freedom of enslaved people after the U.S. Civil War and President Abraham Lincoln's Emancipation Proclamation. For 157 years, African American communities have embraced this...