Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
Actionable Insights - October 10, 2023Episode Eight: The Intersection of Influencer and AffiliateTranscriptKerry Curran Hello, welcome to Actionable Insights, Gen3 Marketing's podcast bringing you insights and information that will help you with your performance...
Actionable Insights - September 28, 2023Episode Seven: Up-leveling your Affiliate StrategiesOverviewIn this episode of Gen3's Actionable Insight podcast series, Kerry Curran hosts Maura Smith, the CMO of Partnerize, to explore strategies for enhancing affiliate...
We've been busy recording four new 'Actionable Insights' podcast episodes and earning a remarkable eight finalist nominations at this year's Global Performance Marketing Awards.Gen3's state-of-nation Affiliate Marketing industry report expands on strategically...
Actionable Insights - September 19, 2023Episode Six: Educating the C-SuiteOverviewIn this episode of Gen3’s Actionable Insights podcast series, Kerry Curran hosts Alexandra Forsch from Awin to explore the world of performance and affiliate marketing strategies aimed...
The team is thrilled to announce our upcoming participation at CJU23, set to take place in the beautiful city of Santa Barbara. As we eagerly anticipate this two-day event, we are excited to share details about our team members who will be attending and highlight a...
Actionable Insights - September 6, 2023Episode Five: What CMOs Get Wrong about Affiliate MarketingOverviewIn the latest instalment of the Gen3 Actionable Insights podcast series, Paul Tibbett, president of CJ discusses various aspects of affiliate marketing and what...
Actionable Insights - August 24, 2023Episode Four: Credit Cards & ComplianceOverviewTitled "Credit Cards and Compliance," host Kerry Curran speaks with Jason Steele, a renowned financial services writer and founder of CardCon, a conference for credit card...
This month, we introduce our pioneering original research paper and brand-new podcast series! Plus, Gen3 news and industry updates. Gen3's Pioneering State-of-Nation Report on the Affiliate Marketing IndustryWe recently launched our industry’s first multi-perspective...
Actionable Insights - August 16, 2023Episode Three: Presenting the ResearchOverviewThe third instalment of Gen3 Marketing’s Actionable Insights podcast series features Kerry Curran discussing Gen3’s original research paper presented at Affiliate Summit East. The...