Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
ChallengeA sustainable footwear company, grappled with underperformance in their affiliate marketing program. They struggled with limited strategic depth, compliance management, and a lack of comprehensive visibility into their account. SolutionGen3 Marketing...
ChallengeGen3 took over the management of an existing electronics manufacturer/retailer’s affiliate program, previously managed in-house, in 2018, which first launched on the Commission Junction network in early 2013. Though the program was showing consistent growth,...
ChallengeAmazon announced large reductions in the commission rates of its affiliate program. The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%. To mitigate losses, websites...
Seasons Greetings from the Gen3 Team To our valued partners and friends, we express our heartfelt gratitude for all we have achieved together in 2023, and we look forward to celebrating continued partnerships and shared successes in 2024 and beyond. 2023 proved to...
We are thrilled to announce the much-anticipated return of Gen3's renowned networking event, PareshConnect, to kick off 2024 at the largest performance marketing conference, Affiliate Summit West, in Las Vegas!Reflecting on the success of 2023, PareshConnect marked...
For the eighth consecutive year, Gen3 Marketing is delighted to announce its inclusion among the top vendors in the affiliate marketing category in the Digital Commerce 360 2024 Leading Vendors Report. Formerly recognized as Internet Retailer, Digital Commerce 360...
Actionable Insights - November 30, 2023Episode Thirteen: The Event of EventsOverviewIn this episode of Actionable Insights, Kerry Curran welcomes Heather James, the Event Director for Affiliate Summit, the world's largest event for the affiliate marketing industry. As...
6,059%Increase in year-over-year traffic. 1,001%Rise in year-over-year orders116%Growth in trafficCHALLENGEA subscription brand, seeking to revitalize their enrollments, faced the dilemma of a diminished affiliate marketing program. With most...
Actionable Insights - November 22, 2023Episode Twelve: Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023OverviewIn this episode, titled "Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023," we are joined...