ChallengeA footwear retailer sought to diversify their existing content by incorporating a wider range of user generated content. The brand was in search of a solution that could harness the influence of content creators to produce promotional content highlighting the...

ChallengeThe streaming platform and Gen3 team decided to take a radically new approach to the program overall. With an increased budget from the streaming platform’s side, it was decided to focus primarily on content publishers in promoting new releases with a...

ChallengeThe world’s most iconic trusted name in music's mission is to reach and serve players at every stage from new players to the world’s most acclaimed artists. For this campaign, the brand was looking to partner with musicians and creators to share a Series...

ChallengeTo compete with rival brands, our client needed to implement an upper funnel strategy to generate a consistent stream of traffic and increase brand exposure. This sustainable travel brand teamed up with Gen3 Marketing to get key content placements that would...

ChallengeA sustainable footwear company, grappled with underperformance in their affiliate marketing program. They struggled with limited strategic depth, compliance management, and a lack of comprehensive visibility into their account.​ ​SolutionGen3 Marketing...

ChallengeGen3 took over the management of an existing electronics manufacturer/retailer’s affiliate program, previously managed in-house, in 2018, which first launched on the Commission Junction network in early 2013. Though the program was showing consistent growth,...

ChallengeAmazon announced large reductions in the commission rates of its affiliate program. The slashed rates drastically reduced the earnings of sale-active publishers, with some product categories dropping commission rates by over 70%. To mitigate losses, websites...