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Home Case Studies Search Marketing Incredible Full-Service SEO Results for an Ecommerce Client Website That Draws Over 3.9-Million Sessions per YearGen3 Marketing Logo - Light Blue Background By Gen3 Marketing Posted on May 16, 2024

Incredible full-service SEO results for an ecommerce client website that draws over 3.9-million sessions per year.

Happy people working on digital marketing SEO initiatives.
Organic Landing Page Sessions
Semrush Site Health Store
Sessions Via Blog Posts

The Challenge

In need of on-site SEO services, an online retailer tasked Gen3 Marketing with growing organic traffic, increasing conversions, and boosting brand awareness in a deeply competitive online retail space. The client was seeking a nimble marketing agency who could guide and prioritize SEO initiatives while expanding on-site content to draw more customers to their brand.

The Gen3 Approach

Gen3 developed a bespoke blog and on-site content strategy. The team supported the launch of a new blog in Q1 of Year 2, publishing four to six posts monthly. Strategy, optimizations, and new content were provided for core pages throughout the site to improve UX, authority, and keyword relevance. Finally, Gen3 committed to improving site health by resolving technical issues that affected crawlability, indexability, and user experience.

The Results

Significant YoY performance increases throughout Year 3:

  • +922.05% increase in landing page sessions. (All Users)
  • +1,540.73% increase in landing page sessions. (Organic Traffic)

In Y3, blog posts typically accounted for:

  • 6+ of the top 10 organic landing pages by sessions.
  • 15+ of the top 25 organic landing pages by sessions.
  • Over 13% of all organic landing page sessions.

Site health saw substantial improvements:

  • Semrush Site Health score improved from a 73% low to a 95% high.
  • Total issues fell from 154,438 (10K page sample) to 38,293 (15K page sample).
  • Over 116,145 issues resolved between Year 1 and Year 3.

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