Blog PostFor some time now, Gen3 has been doing work with a unique and good-hearted publisher called Giving Assistant.Giving Assistant is unique for its rewards program. Instead of offering the shopper personal rewards, they offer the shopper a chance to give back by...
Blog PostWhen's the last time you stood in line at a supermarket?It doesn't really matter where or when—chances are, as you waited, your eyes scanned a number of publications in the check-out aisle.Style, Real Simple, Shape, Health. All publications are owned and...
Blog PostAs COVID-19 restrictions start to lift and life, it seems, begins to reestablish a sense of normalcy, 2021 promises to be an exciting year for businesses across the economy. Almost certainly, however, COVID-19 has permanently altered certain shopping...
Blog PostBig news for the New Year! Gen3 is expanding to Europe with our acquisition of Optimus Performance Marketing (“Optimus”). Optimus joins Gen3 Marketing as our first European agency. Based in Plymouth, UK since its founding in 2006, Optimus is a top-flight...
NewsFor the fifth year in a row, Gen3 Marketing (including OPM Pros) has secured a Top 10 spot in the Affiliate Marketing category of the Digital Commerce 360 “2021 Leading Vendors Report,” appearing as the #1 affiliate marketing agency and #6 overall after top...
NewsBLUE BELL, Pa. – Gen3 Marketing (“Gen3”) is pleased to announce the acquisition of Optimus Performance Marketing (“Optimus-PM”). Based in Plymouth, UK and founded in 2006, Optimus-PM is an industry-leading affiliate marketing agency with an unparalleled reputation...
Blog PostEveryone understands what "buy now, pay later" means. It’s an idea that goes back millenia. The real question is why it’s back in the headlines and what that means for brands.The answer is the recent rise of third-party Buy Now/Pay Later platforms that allow...
Blog PostThe competitive landscape of the modern market is constantly changing. Big leaders can be swallowed up by scrappy start-ups at any moment, and customer loyalty can shift in the blink of an eye. Affiliate marketing provides a valuable bulwark against...
NewsBLUE BELL, Pa. – Gen3 Marketing has been shortlisted in three categories for the 14th Annual International Performance Marketing Awards, including “Best Agency,” “Best Managed Affiliate Programme,” and “Best Paid Search Campaign.” The International Performance...
Blog PostIt goes without saying that no one saw this one coming."Back to School in a Pandemic" wasn't a blog post we would have foreseen needing to write a year ago, but we're here to help clue you in to how COVID-19 is shaping BTS trends—and what you can do to...
Blog PostIt's a common question—one that could use a good answer:Does affiliate activity directly tie into SEO value?To answer "yes" would be somewhat misleading. In most cases, SEO values remain separate from affiliate activity—once an end user clicks a link and is...
Blog PostTM+ campaigns can be a boon for advertisers. However, like any marketing technique, it takes a solid understanding to extract the maximum benefits.TM+, or "Trademark plus" is when publishers bid to use an advertiser's name plus another keyword. This usually...
The following letter is from Co-CEOs Mike Tabasso and Andy Cantos detailing the performance of Affiliate Marketing strategies today during the COVID-19 virus pandemic. We hope that you, your staff, families, friends and neighbors are all healthy and doing well during...
NewsGen3 is proud to be listed as a Platinum Agency Partner via the Rakuten Advertising Agency Program, awarded for our outstanding success in previous years. Per Rakuten, the title requires an “elite level of affiliate experience and dedication to manage and lead...
NewsBLUE BELL, Pa. – Gen3 Marketing (“Gen3”) is pleased to announce the acquisition of AffiliateManager.com and its paid search division, The Performance Company. Based in Orlando, Florida, AffiliateManager.com is a leading affiliate marketing agency serving clients...
NewsBlue Bell, PA – Gen3 Marketing (“Gen3”) is pleased to announce the acquisition of OPM Pros. Based in Montreal, Quebec, OPM Pros is a leading affiliate marketing agency serving clients across the U.S, Canada, and Europe. The acquisition combines two of the...