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Home Case Studies Content-Centric Approach Overcomes Promotional Constraints By Gen3 Marketing Posted on Feb 2, 2024

Opportunity

A strategy shift among a national children’s brand softened the available discounts used for the previous cadence of offers, which started to drive a YoY affiliate decline.​ The retailer was faced with promotional constraints which limited the number of available consumer deals and decreased the incentive to convert.​

Gen3 implemented a stronger, content-focused promotional strategy to drive growth in the channel, leveraging key content partners and providing strategic recommendations to reverse negative sale trends.​

Solution

  • Gen3 leveraged industry knowledge and insights of consumer trends to select high performing products to promote throughout the affiliate funnel.​
  • Our recruitment of 68 new content partners and influencers in Q2 alone helped to spread brand awareness and product promotion.​
  • Gen3 curated content and reinvented existing evergreen offers to help highlight on-trend products, such as pairing a best-seller with the brand’s existing 10% off with sign up.​
  • All partners were then able to use the updated content to optimize brand promotion to a dedicated audience, refreshing the brand’s always on offers (10% off with sign-up, Free Shipping on $25+, etc.) for a new push.​
  • Offer feeds had new text links to refresh existing merchant pages for lower funnel partners such as loyalty sites as well.​

Results

  • Without being able to comp offers YoY, Gen3’s quick pivot drove growth in Q2 from the new strategy executed in April.​
  • The program saw an 82% increase in revenue quarter over quarter, and a 55% increase in revenue YoY in Q2 after seeing a -16% decline in revenue YoY in Q1.​
  • With updated content available for promotion, the program experienced a 39% increase in partner activation rates when comparing Q2 to Q1. ​

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Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.

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