Gen3 Marketing (Gen3) stands at the forefront of global performance marketing, specializing in affiliate marketing, with nearly two decades of experience in developing full-funnel programs and implementing data-driven strategies for our clients. As the industry leader, Gen3 has established robust relationships with diverse partners, spanning mass media performance PR, and influencers, to traditional and non-traditional publishers. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.
Blog PostIt's a common question—one that could use a good answer:Does affiliate activity directly tie into SEO value?To answer "yes" would be somewhat misleading. In most cases, SEO values remain separate from affiliate activity—once an end user clicks a link and is...
Blog PostTM+ campaigns can be a boon for advertisers. However, like any marketing technique, it takes a solid understanding to extract the maximum benefits.TM+, or "Trademark plus" is when publishers bid to use an advertiser's name plus another keyword. This usually...
Blog PostIt's all about BUZZ.Whether the marketing model is AIDA (Awareness - Interest - Desire - Action) or something more expansive, Gen3's experts are always focusing on lead generation at the top of the funnel, in the introducer phase. In this phase, it is crucial...
The following letter is from Co-CEOs Mike Tabasso and Andy Cantos detailing the performance of Affiliate Marketing strategies today during the COVID-19 virus pandemic. We hope that you, your staff, families, friends and neighbors are all healthy and doing well during...
NewsGen3 is proud to be listed as a Platinum Agency Partner via the Rakuten Advertising Agency Program, awarded for our outstanding success in previous years. Per Rakuten, the title requires an “elite level of affiliate experience and dedication to manage and lead...
NewsBLUE BELL, Pa. – Gen3 Marketing (“Gen3”) is pleased to announce the acquisition of AffiliateManager.com and its paid search division, The Performance Company. Based in Orlando, Florida, AffiliateManager.com is a leading affiliate marketing agency serving clients...
NewsBLUE BELL, Pa. – Gen3 Marketing (“Gen3”) is honored to win the award for “Best Retail Search Initiative – SEO” by Search Engine Land. The award was given in recognition of Gen3’s content SEO service provided to BrainMD Health, a brain and memory supplements...
NewsBlue Bell, PA – Gen3 Marketing (“Gen3”) is pleased to announce the acquisition of OPM Pros. Based in Montreal, Quebec, OPM Pros is a leading affiliate marketing agency serving clients across the U.S, Canada, and Europe. The acquisition combines two of the...