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Chicco: A New Amazon PPC Approach Drives 10X Growth

Chicco: A New Amazon PPC Approach Drives 10X Growth

Chicco: A New Amazon PPC Approach Drives 10X Growth954%Increase in revenue per day1150%Increase in orders1000%Increase in overall performanceThe ChallengeChicco’s Amazon advertising program was showing limited growth in early 2019, and they asked...

Publisher Spotlight #2: Giving Assistant

Publisher Spotlight #2: Giving Assistant

Blog PostFor some time now, Gen3 has been doing work with a unique and good-hearted publisher called Giving Assistant.Giving Assistant is unique for its rewards program. Instead of offering the shopper personal rewards, they offer the shopper a chance to give back by...

Publisher Spotlight #1: Meredith Corporation

Publisher Spotlight #1: Meredith Corporation

Blog PostWhen's the last time you stood in line at a supermarket?It doesn't really matter where or when—chances are, as you waited, your eyes scanned a number of publications in the check-out aisle.Style, Real Simple, Shape, Health. All publications are owned and...

Trends to Watch in 2021

Trends to Watch in 2021

Blog PostAs COVID-19 restrictions start to lift and life, it seems, begins to reestablish a sense of normalcy, 2021 promises to be an exciting year for businesses across the economy. Almost certainly, however, COVID-19 has permanently altered certain shopping...

Optimus PM Joins Gen3 Group

Optimus PM Joins Gen3 Group

Blog PostBig news for the New Year! Gen3 is expanding to Europe with our acquisition of Optimus Performance Marketing (“Optimus”). Optimus joins Gen3 Marketing as our first European agency. Based in Plymouth, UK since its founding in 2006, Optimus is a top-flight...

Buy Now, Pay Later: A Rising Marketing Opportunity

Buy Now, Pay Later: A Rising Marketing Opportunity

Blog PostEveryone understands what "buy now, pay later" means. It’s an idea that goes back millenia. The real question is why it’s back in the headlines and what that means for brands.The answer is the recent rise of third-party Buy Now/Pay Later platforms that allow...