Chicco’s Amazon advertising program was showing limited growth in early 2019, and they asked Gen3 to address their growing concerns.
The challenge was to seek new ways to increase efficiencies and grow the topline while sustaining and reducing costs.
Gen3 didn’t just address the problem—they built new proprietary tools to support Chicco’s needs on Amazon by reshaping strategy and tactics across PPC efforts.
The team deployed a new strategy to increase revenue growth that would scale at a rate that exceeds cost growth, in an under-indexing category.
This new strategy combined a layered structure and bidding automation, allowing Gen3 to manage and optimize queries in a scalable manner.
See more case studies
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ChallengeIntense competition in the LLC & Business Formation vertical led our client's top affiliates to consistently demand higher commissions, as competitors sought to lure them with higher rates. Despite our client offering a highly competitive commission rate...
ChallengeA children’s clothing brand was looking to grow and scale their affiliate program at a more efficient rate. A reliance was built on the brands top publishers, with 91% of the demand being driven tied to the top 10 publishers within the program. With having...
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Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity. OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.