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Chicco’s Amazon advertising program was showing limited growth in early 2019, and they asked Gen3 to address their growing concerns.

The challenge was to seek new ways to increase efficiencies and grow the topline while sustaining and reducing costs.

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Gen3 didn’t just address the problem—they built new proprietary tools to support Chicco’s needs on Amazon by reshaping strategy and tactics across PPC efforts.

The team deployed a new strategy to increase revenue growth that would scale at a rate that exceeds cost growth, in an under-indexing category.

This new strategy combined a layered structure and bidding automation, allowing Gen3 to manage and optimize queries in a scalable manner.


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Increase in overall performance
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Reduction In ACoS
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Increase in clicks
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Increase in orders
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Increase in revenue per day

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