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Chicco’s Amazon advertising program was showing limited growth in early 2019, and they asked Gen3 to address their growing concerns.

The challenge was to seek new ways to increase efficiencies and grow the topline while sustaining and reducing costs.

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Gen3 didn’t just address the problem—they built new proprietary tools to support Chicco’s needs on Amazon by reshaping strategy and tactics across PPC efforts.

The team deployed a new strategy to increase revenue growth that would scale at a rate that exceeds cost growth, in an under-indexing category.

This new strategy combined a layered structure and bidding automation, allowing Gen3 to manage and optimize queries in a scalable manner.


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Increase in overall performance.
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Reduction In ACoS.
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Increase in clicks.
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Increase in orders.
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Increase in revenue per day.

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Looking for OPM Pros?

Gen3 Marketing is excited to announce the unification of all its acquisitions into a single entity.
OPM Pros, AffiliateManager.com, Optimus-pm, and OAK Digital have united with Gen3 Marketing to form the largest independent affiliate agency in the world.
Through this integration, Gen3 Marketing will operate as a unified digital agency with a primary focus on the successful execution of affiliate partnerships and online marketing campaigns.
Now more than ever, our strategy will leverage proprietary data and established relationships to achieve industry-leading results.