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Gen3 Marketing Expands Globally with Acquisition of Optimus Performance Marketing

Jan 7, 2021

BLUE BELL, Pa. – Gen3 Marketing (“Gen3”) is pleased to announce the acquisition of Optimus Performance Marketing (“Optimus-PM”). Based in Plymouth, UK and founded in 2006, Optimus-PM is an industry-leading affiliate marketing agency with an unparalleled reputation for delivering cost-effective results for brands across the UK, France, Germany, Netherlands, Ireland, Finland, Spain, Portugal, Italy, Switzerland, Belgium, Sweden, Denmark, Australia, Singapore, South Africa and beyond. The addition of Optimus-PM expands Gen3’s geographical footprint and enables the agency to leverage international talent to deliver market-leading affiliate marketing solutions to clients across the globe.

Gen3’s Co-Chief Executive Officers, Mike Tabasso and Andy Cantos, will continue to lead the combined business and the Founders of Optimus Performance Marketing, Mark Russell and Bruce Clayton, will be joining the Gen3 team in an executive capacity, leading its expansion efforts in EMEA and APAC. “Mark and Bruce have spent the last fifteen years building a great business founded on expertly servicing clients across Europe and APAC. They have a reputation for delivering high quality, cost-effective results for their clients,” stated Mr. Tabasso. Mr. Cantos added, “The Optimus team has done a great job building a leading performance marketing agency that partners with advertisers, publishers and networks across the globe. We look forward to joining forces to leverage the strengths of our collective organizations for the benefit of our clients that service global markets.”

Mr. Russell commented, “The acquisition is the start of a new chapter for Optimus. When we met with Gen3 it was obvious that we had a lot in common in terms of culture and servicing clients, so we are genuinely excited to be part of the Gen3 group and look forward to building on this amazing opportunity.”

If you have questions regarding this transaction or would like to discuss working with Gen3 in any capacity, please contact Mike Tabasso or Andy Cantos of Gen3 Marketing at (215) 646-1869.

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