See how AI and Google SERP changes affect brands in the affiliate and performance PR space. Plus, learn how your brand can stay on top!Search habits are shifting. More shoppers are turning to generative AI instead of Google to research products and explore...
Affiliate isn’t just for direct-to-consumer brands. This guide explains how B2B companies are using the channel to grow smarter—not just faster.Affiliate marketing is a performance-based channel built around relationships between a brand and its affiliates (often...
Learn about “click-to-activate” and “always-on” rewards programs. Find out what they do to amplify and accelerate affiliate program success.When I think about rewards programs, I’m brought back to shopping with my mother in the ‘90s. She had a wallet full of...
Partnership marketing is reshaping how brands scale reach, trust, and revenue. In this guide, we break down why it works, how to leverage it, and how to get it right.Partnership marketing has been a tactic since the rise of the internet and ecommerce in the late...
Affiliate investment is among the strongest ways to grow your business during uncertain times. Learn why the affiliate channel excels during an economic downturn or recession.As the economy contracts and businesses reassess marketing spend, affiliate marketing becomes...
Award-nominated campaigns across PPR, affiliate, and full-funnel performance marketingGen3 Marketing has earned six finalist positions at the 2025 US Partnership Awards, a celebration of outcome-based marketing, brand collaboration, and affiliate innovation. These...
Here’s how your financial services company can overcome the compliance challenges of an affiliate marketing program.Believe it or not, financial services advertisers commonly venture into affiliate marketing without considering the significance of compliance....
Incrementality is key to understanding affiliate performance. Discover how incrementality can give you total confidence in your affiliate program.One of the biggest questions brands ask their affiliate manager is if their program is bringing in a return. Brands invest...
In affiliate marketing, a smarter approach can outperform even the biggest budgets. Consider these high-impact strategies for your program.If you’re feeling like the affiliate marketing space is getting tighter and tighter, you’re not alone. Affiliate marketing is a...
What are affiliate links? How do they work? Do they help or hurt SEO? Get answers to these questions and more in this comprehensive guide.Affiliate links are a powerful tool for monetizing websites and driving revenue. However, they also intersect closely with SEO...
We were recognized as a Leading Vendor to the Top 1000 RetailersJanuary 2025 – Gen3 Marketing is pleased to share that it has been named a Leading Vendor to the Top 1000 retailers by Digital Commerce 360 for the ninth consecutive year. This recognition underscores the...
Discover performance marketing and all the ways it can help you grow both your brand and your bottom line.In today’s digital world, every marketing dollar must work harder. Performance marketing makes that possible by ensuring every campaign is driven by measurable...
Choosing the right affiliate network is critical to the success of any affiliate marketing program. It can be a daunting task, but this guide will put you on the path to picking the best for your brand.With so many options, brands often find the affiliate network...
We are now officially a TikTok Shop Certified Partner, giving us new ways to help brands turn creativity into conversions.Driving growth through TikTok Shop TikTok Shop has become a powerful platform for brands looking to connect with customers and drive meaningful...
Can an in-house marketer compete with a best-in-class affiliate marketing agency? Consider these five points before you draft that job req.Over 80% of brands have an affiliate program. If you’re reading this, odds are your brand is among that 80% or plans to launch...
Learn how affiliate marketing expert Nikki Yorgiadis drives brand success with affiliate partnerships. Discover key growth insights, strategies, and more.In today’s competitive market, establishing robust affiliate partnerships, particularly through strong publisher...
Celebrated as Best Full-Funnel Strategy in 2024, this campaign drove brand awareness and growth through strategic data use.Gen3 Marketing received the award for "Best Full-Funnel Strategy" at the Global Performance Marketing Awards 2024 for a successful partnership...
Specialized targeting methods can increase conversions, applications, and approvals. As an experienced digital marketing and affiliate agency, here are some of our favorite tactics.There’s a common misperception that affiliate programs lack the targeting capabilities...