Gen3 Marketing Wins Best Full-Funnel Strategy at GPMA 2024
Celebrated as Best Full-Funnel Strategy in 2024, this campaign drove brand awareness and growth through strategic data use.
Gen3 Marketing received the award for “Best Full-Funnel Strategy” at the Global Performance Marketing Awards 2024 for a successful partnership with The Bouqs during the Mother’s Day season. The campaign focused on boosting brand awareness and driving repeat business for The Bouqs’ eco-friendly, farm-fresh floral arrangements.
The strategy involved targeted outreach after Valentine’s Day, increased engagement with top publishers, and the recruitment of new partners. Innovative tactics such as varied CPA levels for subscriptions, collaborations with “Buy Now, Pay Later” services, and flexible vanity codes were employed to enhance customer engagement.
Despite challenges like PR conflicts and budget limitations, the team navigated these obstacles through strategic communication and data-driven decisions. The campaign achieved significant growth, establishing The Bouqs as a leading choice for Mother’s Day gifts and demonstrating the effectiveness of a comprehensive full-funnel approach.
The judges commented:
“This is a brilliant example of a full-funnel strategy delivered through strong partnerships and a range of smart, innovative tactics to achieve goals.”
The Global Performance Marketing Awards 2024, held in association with ad4mat, celebrates excellence in performance marketing on a global scale.
Learn more about Gen3 Marketing’s affiliate marketing services.
About The Bouqs
The Bouqs is an online floral retailer offering eco-friendly, farm-fresh floral arrangements. Committed to sustainability and quality. The Bouqs connects customers with farms worldwide to deliver handcrafted bouquets for every occasion.
Gen3 Marketing (Gen3) is an award-winning global digital marketing agency, as well as the largest standalone affiliate and partner marketing agency in the world. Brands rely on Gen3 Marketing for innovative affiliate, influencer, paid media, and SEO services to grow their business using results-driven, data-oriented solutions. Headquartered in Blue Bell, Pennsylvania, Gen3 boasts a strong presence across the USA, Canada, and Europe with over 200 professionals spanning six continents.
More Blogs
Affiliate Marketing for Financial Services: How to Drive New Customer Acquisition While Staying Compliant
Financial services brands that have built strong affiliate programs are seeing remarkable results. Some of Gen3's financial services clients are generating 30% to 60% of their new account opens directly from their affiliate program. And yet many Fintechs and newer...
Affiliate Marketing Strategy: How to Make the Case to Senior Decision Makers
Affiliate marketing delivers a 12:1 ROI. The channel has grown to a $71 billion market with a 14% compound annual growth rate. And yet it still captures just 11% of the average marketing budget, with only 38% of marketers calling it a priority for driving sales and...
Why Follower Count Is the Least Useful Metric You’re Still Paying For
Follower count says nothing about whether an influencer can actually sell your product. Here's what to vet for instead, and why it's worth paying for. At the front of every influencer pitch deck sits one enlarged number. 500K followers. 1.2M followers. 10M followers....