Gen3 Marketing Finalist in 6 Categories at US Partnership Awards 2025

Award-nominated campaigns across PPR, affiliate, and full-funnel performance marketing

Gen3 Marketing has earned six finalist positions at the 2025 US Partnership Awards, a celebration of outcome-based marketing, brand collaboration, and affiliate innovation. These recognitions span multiple high-impact categories, defining Gen3’s continued leadership in performance marketing and partnership strategy.

In 2024, Gen3’s Performance PR team took home both Gold and Silver in the Best Performance PR Campaign category, with campaigns for BBQGuys and Paravel. Their approach, built on editorial affiliate marketing and strong publisher relationships, helped change strong media coverage into tangible commercial outcomes.

Later that year, at the Global Performance Marketing Awards, Gen3 claimed the Best Full-Funnel Strategy award alongside The Bouqs. The campaign, launched ahead of Mother’s Day, focused on enhancing brand visibility while nurturing returning customers for their eco-conscious floral line. Judges called it “a brilliant example of a full-funnel affiliate strategy executed with precision. 

2025 Spotlight: Campaigns That Perform Across the Funnel

The 2025 shortlist features Gen3 across six categories, reflecting innovation and rigor across multiple verticals and models:

For Best Performance PR Campaign, Gen3 and Allbirds created a seasonal launch that connected compelling storytelling with sales performance and brand positioning.

Two nominations in Best Performance-Based Partnership highlight Gen3’s agility across diverse markets. With GNC, the team optimized acquisition strategies during the brand’s busiest season by recalibrating CPA models. For Philo, a cost-efficient, agile strategy protected key publisher relationships while scaling efficiently.

A standout entry with Sonos in Best Brand Awareness Campaign proves Gen3’s capacity to deliver upstream. A precisely timed launch for the Arc Ultra speaker aligned strategic partners with content that built top-funnel awareness, without sacrificing commercial alignment.

For Best Full-Funnel Strategy, Gen3’s campaign with HEYDUDE responded to high demand during a period of low inventory. By adapting partner segmentation and optimising messaging cadence, the brand sustained growth without compromising user experience.

Finally, the Partnership of the Year nomination with Leonisa defines a long-term collaboration powered by AI-led targeting, agile spend shifts, and mid-funnel optimisations, delivering results while navigating complex market dynamics. 

Finalist Categories for Gen3 at the 2025 US Partnership Awards

• Best Performance PR Campaign – Gen3 & Allbirds
• Best Performance-Based Partnership – Gen3 & GNC
• Best Performance-Based Partnership – Gen3 & Philo
• Best Brand Awareness Campaign – Gen3 & Sonos
• Best Full Funnel Strategy – Gen3 & HEYDUDE
• Partnership of the Year – Gen3 & Leonisa

The 2025 US Partnership Awards will take place on April 24 at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. The event recognizes excellence in affiliate, influencer, and performance marketing, celebrating campaigns that deliver measurable results through strategic partnership execution.

Gen3’s nominations reflect a commitment to strategic clarity, creative consistency, and commercial effectiveness across diverse verticals. Each entry represents a campaign designed not just to impress, but to work.

Partner with Gen3

If you’re looking to elevate your next affiliate, PR, or performance-led campaign, Gen3 delivers strategies that are evidence-based, commercially accountable, and award-nominated.

As the world’s longest-standing affiliate agency, our legacy is built on results, and our future is driven by data, curiosity, and outcome-focused marketing. Let’s start a conversation

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